Webinar: Why the Best TA Strategies Incorporate Both Paid and Organic

Join us Thursday, June 20th at 1:30 PM ET / 10:30 AM PT

In today's competitive talent landscape, organizations are redefining their talent acquisition strategies by blending the power of paid advertising and organic tactics. A lot of employers struggle to scale their organic efforts, which is where CareerArc comes into the picture. This webinar will address the importance of incorporating both paid and organic strategies and how they can work harmoniously to attract top talent.

Key Takeaways:

  • Discover the synergy between paid and organic strategies and why it's crucial to integrate both into your talent acquisition strategy
  • Learn actionable strategies to scale, optimize, and measure your organic efforts effectively, ensuring they align with your recruitment goals
  • Gain insights into repurposing content for paid campaigns and organic initiatives, maximizing the impact of your recruitment marketing efforts
  • Explore how investment in video content and developing content at scale is vital to amplifying your recruitment marketing efforts
  • Understand the role of content in lead generation and conversion, and how it contributes to both paid and organic strategies

Join us for an engaging discussion filled with practical tips, best practices, and real-world examples to help you optimize your talent acquisition strategies and effectively achieve your hiring goals. 

Don't miss this opportunity to learn from industry experts and advance your recruitment efforts!

Register Now!

Meet Your Presenters

  • Adam Stafford, Chief Executive Officer, Recruitics

    Adam Stafford, CEO, Recruitics (1)Adam Stafford is the Chief Executive Officer of Recruitics. Having joined Recruitics in 2016 as the Director of Product, Adam's vision and expertise quickly propelled him to the position of Senior Vice President of Product. In recognition of his exceptional leadership, he was subsequently appointed as the President of the company in 2018, followed by his role as Chief Operating Officer in 2022, in preparation for his current role as CEO.

    Under Adam's astute guidance, Recruitics has achieved remarkable milestones --- such as launching its Automated Marketing Platform (AMP) and Fusion, a quality applicant delivery platform, as well as the acquisition of Jamyr, a scalable solution for video recruitment --- all of these accomplishments further solidify Recruitics position as a market leader in programmatic advertising and recruitment marketing. 

     
     

     

  • Brian Forrester, Chief Executive Officer, CareerArc

    Brian Forrester_HeadshotBrian Forrester, CEO of CareerArc and Lumina, is an expert in early early-stage ventures, and has led multiple venture-backed startups in various capacities. He has served on numerous nonprofit boards, including the Equity Foundation and Oregon Ballet Theater, raising over $10 million for various initiatives. Brian has been featured in prominent publications like the Oregonian, GeekWire, and TechCrunch, and is a Senior Fellow with the American Leadership Forum. He graduated cum laude from Portland State University and was celebrated as one of Portland's 40 Under 40 in 2020.

     

Adam Stafford, Chief Executive Officer, Recruitics

Adam Stafford, CEO, Recruitics (1)Adam Stafford is the Chief Executive Officer of Recruitics. Having joined Recruitics in 2016 as the Director of Product, Adam's vision and expertise quickly propelled him to the position of Senior Vice President of Product. In recognition of his exceptional leadership, he was subsequently appointed as the President of the company in 2018, followed by his role as Chief Operating Officer in 2022, in preparation for his current role as CEO.

Under Adam's astute guidance, Recruitics has achieved remarkable milestones --- such as launching its Automated Marketing Platform (AMP) and Fusion, a quality applicant delivery platform, as well as the acquisition of Jamyr, a scalable solution for video recruitment --- all of these accomplishments further solidify Recruitics position as a market leader in programmatic advertising and recruitment marketing. 

 
 

 

Brian Forrester, Chief Executive Officer, CareerArc

Brian Forrester_HeadshotBrian Forrester, CEO of CareerArc and Lumina, is an expert in early early-stage ventures, and has led multiple venture-backed startups in various capacities. He has served on numerous nonprofit boards, including the Equity Foundation and Oregon Ballet Theater, raising over $10 million for various initiatives. Brian has been featured in prominent publications like the Oregonian, GeekWire, and TechCrunch, and is a Senior Fellow with the American Leadership Forum. He graduated cum laude from Portland State University and was celebrated as one of Portland's 40 Under 40 in 2020.