Recruitment Marketing Terms and Acronyms

Recruitment Marketing Terms and Acronyms

Recruitment marketing drives success by attracting quality talent, and staying ahead means mastering the industry's evolving language. This guide to essential acronyms provides a valuable resource for navigating recruitment strategies and advanced advertising campaigns, ensuring professionals communicate effectively. Download now to keep this list handy for future reference. Download now to keep this list handy for future reference.

 

The Ultimate Glossary of Recruitment Marketing Terms and Acronyms

 

Programmatic Job Advertising

API  Application Programming Interface CTR  Click Through Rate
ATS  Applicant Tracking System DSP  Demand Side Platform
CPA  Cost Per Acquisition PPC  Pay Per Click
CPC  Cost Per Click RTB  Real-Time Bidding
CPM  Cost Per Thousand Impressions SaaS  Software as a Service
CPQA  Cost Per Quality Application SEM  Search Engine Marketing
CPL  Cost Per Lead SEO  Search Engine Optimization
CR  Conversion Rate SMO  Social Media Optimization
CRM  Candidate Relationship Management SMM  Social Media Marketing

 

Analytics

AOV  Average Order Value LTV  Lifetime Value
BR  Bounce Rate MAU  Monthly Active Users
CAC  Customer Acquisition Cost MBA  Media Budget Allocation
CLTV  Customer Lifetime Value PV  Page Views
CRO  Conversion Rate Optimization ROI  Return on Investment
CVR  Cost Per Quality Application UV  Unique Visitors/Views
KPI  Key Performance Indicator    

 

Recruitment Marketing

AI  Artificial Intelligence QBR  Quarterly Business Review
AGI  Artificial General Intelligence QPR  Quarterly Performance Review
AIDA  Attention, Interest, Desire, Action RCE  Recruitment Center of Excellence
B2B  Business to Business RMA  Recruitment Marketing Automation
B2C  Business to Consumer RPO  Recruitment Process Outsourcing
CTA  Call to Action RSS  Really Simple Syndication
EEO  Equal Employment Opportunity RTD  Real-Time Data
EGC  Employee-Generated Content SERP  Search Engine Results Page
EVP  Employee Value Proposition SES  Search Engine Statistics
GenAI  Generative AI SOV  Share of Voice
LLMs  Large Language Models SOW  Scope of Work
NLG  Natural Language Generation TA  Talent Acquisition
NLP  Natural Language Processing UI  User Interface
MSP  Managed Service Provider UX  User Experience
POC  Point of Contact WOM   Word of Mouth

 

Top Professional Associations for Recruiters

ASA  American Staffing Association
ATAP  Association of Talent Acquisition Professionals
NAHCR  National Association for Healthcare Recruitment
NAPS National Association of Personnel Services
SHRM Society for Human Resource Management
SIA Staffing Industry Analysts

 

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