Recruitment marketing drives success by attracting quality talent, and staying ahead means mastering the industry's evolving language. This guide to essential acronyms provides a valuable resource for navigating recruitment strategies and advanced advertising campaigns, ensuring professionals communicate effectively. Download now to keep this list handy for future reference. Download now to keep this list handy for future reference.
API | Application Programming Interface | CTR | Click Through Rate |
ATS | Applicant Tracking System | DSP | Demand Side Platform |
CPA | Cost Per Acquisition | PPC | Pay Per Click |
CPC | Cost Per Click | RTB | Real-Time Bidding |
CPM | Cost Per Thousand Impressions | SaaS | Software as a Service |
CPQA | Cost Per Quality Application | SEM | Search Engine Marketing |
CPL | Cost Per Lead | SEO | Search Engine Optimization |
CR | Conversion Rate | SMO | Social Media Optimization |
CRM | Candidate Relationship Management | SMM | Social Media Marketing |
AOV | Average Order Value | LTV | Lifetime Value |
BR | Bounce Rate | MAU | Monthly Active Users |
CAC | Customer Acquisition Cost | MBA | Media Budget Allocation |
CLTV | Customer Lifetime Value | PV | Page Views |
CRO | Conversion Rate Optimization | ROI | Return on Investment |
CVR | Cost Per Quality Application | UV | Unique Visitors/Views |
KPI | Key Performance Indicator |
AI | Artificial Intelligence | QBR | Quarterly Business Review |
AGI | Artificial General Intelligence | QPR | Quarterly Performance Review |
AIDA | Attention, Interest, Desire, Action | RCE | Recruitment Center of Excellence |
B2B | Business to Business | RMA | Recruitment Marketing Automation |
B2C | Business to Consumer | RPO | Recruitment Process Outsourcing |
CTA | Call to Action | RSS | Really Simple Syndication |
EEO | Equal Employment Opportunity | RTD | Real-Time Data |
EGC | Employee-Generated Content | SERP | Search Engine Results Page |
EVP | Employee Value Proposition | SES | Search Engine Statistics |
GenAI | Generative AI | SOV | Share of Voice |
LLMs | Large Language Models | SOW | Scope of Work |
NLG | Natural Language Generation | TA | Talent Acquisition |
NLP | Natural Language Processing | UI | User Interface |
MSP | Managed Service Provider | UX | User Experience |
POC | Point of Contact | WOM | Word of Mouth |
ASA | American Staffing Association |
ATAP | Association of Talent Acquisition Professionals |
NAHCR | National Association for Healthcare Recruitment |
NAPS | National Association of Personnel Services |
SHRM | Society for Human Resource Management |
SIA | Staffing Industry Analysts |
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