Roadmap to Recruitment Marketing

TRENDS

• Automation/AI for Recruitment
• Smart Job Advertising
• Transparency
• Gig Economy
• Diversity & Inclusion
• Social Recruiting

RESOURCES

• Get your recruitment media SCORE
• Google for Jobs Resource Center
• Tracking & Analytics Checklist

TIPS

• Increase applicant flow AND get more ROI on your recruitment budget
• Optimize your career site for candidate experience
• Your career site must meet the “two-click” rule
• Reach candidates after they leave your career site
• Reach passive candidates with programmatic job advertising
• Tailor your recruitment content for multiple generational audiences
• Engage potential candidates with “out of the box” social media targeting
• Optimize your talent network form
• Respond (meaningfully) to Glassdoor reviews
• Find a recruitment media partner