Stop Waiting for Candidates to Find You: A Data-Backed Case for Media Diversification

The channel mix that worked three years ago is quietly underperforming, and most TA teams don’t have the data to see it.

On November 17 at 1:00 PM ET, we’ll share cross-channel performance data that reveals where candidates are actually spending their time, which sources are driving quality hires versus volume, and why a job-board-first strategy leaves too much on the table. Then we’ll get practical about what to do with that insight.

You'll learn:
• What data says about where candidates are showing up, where they’re converting, and the gap between the two

• Why your employer brand has to show up in the places candidates already are, not just the places you’ve always posted

• The B2C channels, including influencers and creator-led content, that are opening up new ways for employers to reach talent that never searches a job board

Walk away with a clearer picture of your own channel blind spots, a framework for expanding beyond the usual sources, and real examples of what diversification looks like in practice.