New infographic provides an overview of pay-per-click (PPC) and pay-per-applicant model for job market.
NEW YORK, NEW YORK--Recruitics, a recruitment analytics and optimization platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy, released a new infographic titled “A Guide to Performance-Based Advertising for Jobs”. This informative piece describes the different pricing models for performance-based recruitment advertising, lists the key players in the market, and defines the primary metrics needed to run a successful campaign.
Unlike the traditional model used by job boards where companies pay for a single post, job slot, or bulk posting package, performance-based advertising requires employers to pay a fee only when job seekers have viewed or applied to their jobs. This method, used by most job search engines, allows companies to set budgets to target their most in-demand positions with “sponsored jobs,” which according to SimplyHired receive up to 8x more clicks than standard search results.
“The goal of our company is to help employers connect with great talent,” stated Ken Clark, CEO of Recruitics. “For us to accomplish this goal, companies need to be aware of how performance-based advertising works and how it fits into their recruitment marketing strategy. We can then help them track key performance indicators such as cost-per-click, cost-per-apply, conversion rate, and even cost-per-hire.”
Recent trends have shown an increasing number of job seekers turning to job search engines over traditional boards and social media for their employment needs, as indicated by a recent SilkRoad report which indicated that Indeed is the number one external source of hires in the U.S. for the second year in a row.
“It is important that hiring managers understand these trends so they can locate the best candidates,” added Clark. “With millions of jobs being posted to job search engines everyday, an effective performance-based ad campaign is the best way to get your jobs seen while ensuring a positive ROI for your organization.”
To produce this graphic, Recruitics contracted with NowSourcing, a Louisville, KY based award winning infographic design agency, specializing in infographics, data visualization, and motion graphics.
Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. We work with the nation's largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. Recruitics is a private company led by an outstanding leadership team with over 25 years experience in the recruitment marketing space backed by Welsh Carson Anderson and Stowe, one of the nation's preeminent private equity investors. The company is headquartered in New York City with a satellite office in Shelton, CT. To learn more about Recruitics, visit http://recruitics.com.
Posted by Emily Tanner
Emily is the VP of Marketing at Recruitics. With over 8 years of industry experience, Emily has worked on both the client side and the business side of marketing, partnering with top enterprise customers on their talent acquisition and recruitment marketing strategies as well as developing inbound content marketing plans, paid advertising campaigns, lead generation initiatives for Recruitics. A true data nerd at heart, Emily finds joy in analyzing deep performance metrics and finding the story in the numbers. When not working on marketing strategies or in Excel documents, you can find Emily hanging with her husband and son and their 3 dogs.