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A manufacturing company faced challenges in hiring due to a costly and time-consuming market-based supply and demand approach. They were significantly affected by a shifting talent landscape and lacked clarity on the effectiveness of their media spending. Vendor management was resource-intensive, and available staffing solutions were not tailored to their needs, resulting in limited tracking and analytics for informed decision-making.

To address these challenges, the strategy involved utilizing Recruitics’ Automated Marketing Platform (AMP) to meet long-term hiring goals with a favorable return on investment (ROI). The AMP allowed for efficient attraction and conversion of market-specific talent. As a result, the company experienced reduced downtime for job campaigns during peak job seeker searches, intelligently distributed jobs based on market demand, and employed programmatic advertising to bid for media placements effectively. Additionally, media management was streamlined to optimize ad configurations and add media as needed, achieving a cost of less than $2 per applicant.

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