A healthcare non-profit organization, encompassing over 50 hospitals, 800+ care sites, 49,000 employees, and 7,000 physicians, faced significant recruitment challenges due to frustration with a previous marketing partner that relied solely on job boards. The organization lacked tailored solutions, expertise in healthcare hiring, and access to recruitment marketing technology.
Partnering with Recruitics, they implemented data-driven recruitment strategies, including creating a “Complexity Score” to guide investments, diversifying media tactics, enhancing employer branding, and improving candidate experience. These efforts, combined with clear analytics and transparent reporting, led to substantial outcomes: a reduced cost per applicant ($14–$23 compared to the $28–$41 industry average) and over 180,000 applicants annually, demonstrating the success of a strategic and holistic recruitment marketing approach.
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