A leading retailer with more than 100,000 employees across the U.S. and Europe, sought to enhance its recruitment efforts during the busy hiring season by focusing on hard-to-fill roles. Partnering with recruitment marketing agency Recruitics, the company leveraged TikTok Lead Generation campaigns to attract candidates through authentic and engaging content.
These campaigns featured tailored hiring messages and a simplified process for expressing interest via short forms. Running from September 2 to November 10, the campaign yielded impressive results, generating an average of 333 leads per month, 35 leads per day, and achieving an efficient cost per lead of $21. This strategy successfully addressed their staffing needs while optimizing recruitment costs.
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