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Recruitment Marketing Resources

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TikTok's U.S. Shutdown: What It Means for Recruitment Marketing

TikTok's U.S. shutdown impacts recruitment marketing strategies, prompting organizations to diversify their social media presence across platforms like YouTube, Instagram Reels, Facebook Stories, and ...

Challenges Faced by Job Boards and the Impact of AI

Key Takeaways More than 65% of recruiters use AI in their recruitment process 58% of job applicants use AI tools to assist with job searches AI has enabled job application automation, leading to a ...

Case Study - Lead Generation
Case Study - Google Paid Search Competitor Conquesting Healthcare

Key Takeaways JobGet’s acquisition of Snagajob creates the largest platform for hourly job seekers, revolutionizing hourly hiring in the U.S. LinkedIn’s new AI-driven tools, including Hiring ...

Case Study - Impact of Social on Direct Response Performance
Case Study - Google & Programmatic Display Expansion - Healthcare

7 Key Themes from Indeed Futureworks 2024 Responsible AI Usage – Maintaining a Human Touch Simplifying and Accelerating the Hiring Process Optimized Matching and Targeted Hiring with AI Improving ...

Boost Your Employer Brand with  Snaps and Stories

Key Takeaways Social media platforms have become essential tools for employers looking to enhance their employer brand. Snaps and Stories–brief, temporary videos–have emerged as powerful tools for ...

Key Takeaways: With a vast majority of Americans, especially Gen Z and Millennials, using social media, organizations must incorporate social media into their recruitment strategies. Social media ...

The recruitment marketing industry is buzzing this week as sources participating in Google’s Job Ads alpha pilot report that the tech giant will discontinue investment in the pilot by the end of Q1 ...

Key Takeaways: Despite cooling job markets, a significant supply and demand gap persists, making recruiting for high-demand positions challenging. Authentically showcasing the employer brand is ...

Key Takeaways: Campus recruitment has evolved to include both in-person and digital channels to engage Generation Z students. Organizations should define their target audience for campus recruitment ...

Key Takeaways: Meta's Threads platform, similar to Twitter, has gained significant attention and millions of downloads, making it an attractive option for recruiters to explore for talent ...

Social Media Recruitment Strategies

Key Takeaways: Social media has become a crucial resource for job seekers, with 9 out of 10 brands using social media to source, attract, and engage new recruits. An omnichannel approach within ...

Indeed is making sweeping changes to how companies advertise on their platform. Starting June 1, 2023, Indeed will implement a minimum budget requirement for each position posted on their platform in ...

Google Job Ads

Google Job Ads are finally here. This new, long-awaited product offers employers the opportunity to dynamically advertise specific jobs in the most premium inventory Google offers via a feed of jobs. ...

Indeed is introducing two new pricing models in 2023, pay per started application (PPSA), and pay per application (PPA). These pricing models are replacing the previous pay per click (PPC) model, ...

Over the past few years, a growing number of states and municipalities have begun to require employers to include pay rate or pay range information in job postings. These new regulations are thought ...

It's known—or should be by now—that Google remains the dominant force in online advertising. While often thought of as a tech company due to its investments in a wide range of technology—internet ...

What comes to your mind when you think about TikTok? In early 2020, it might have been silly dances and videos created by Gen Zers. But over the course of last year, while billions of people around ...

Before the COVID-19 crisis, employers occasionally asked us the best way to advertise their job if it was remote. Since March, this has become one of the most frequently asked questions in our ...

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I constantly get asked by clients “how can I get my job to appear on the first page of search rankings” and while the Indeed Search Engine Results Page (SERP) algorithms are complex, there are ...

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