Media planning in recruitment marketing is about getting the right message in front of the right candidate at the right time. It is a strategic process of selecting and optimizing media channels to ...
TikTok's U.S. shutdown impacts recruitment marketing strategies, prompting organizations to diversify their social media presence across platforms like YouTube, Instagram Reels, Facebook Stories, and ...
Key Takeaways More than 65% of recruiters use AI in their recruitment process 58% of job applicants use AI tools to assist with job searches AI has enabled job application automation, leading to a ...
Key Takeaways JobGet’s acquisition of Snagajob creates the largest platform for hourly job seekers, revolutionizing hourly hiring in the U.S. LinkedIn’s new AI-driven tools, including Hiring ...
7 Key Themes from Indeed Futureworks 2024 Responsible AI Usage – Maintaining a Human Touch Simplifying and Accelerating the Hiring Process Optimized Matching and Targeted Hiring with AI Improving ...
Key Takeaways Social media platforms have become essential tools for employers looking to enhance their employer brand. Snaps and Stories–brief, temporary videos–have emerged as powerful tools for ...
Key Takeaways: With a vast majority of Americans, especially Gen Z and Millennials, using social media, organizations must incorporate social media into their recruitment strategies. Social media ...
The recruitment marketing industry is buzzing this week as sources participating in Google’s Job Ads alpha pilot report that the tech giant will discontinue investment in the pilot by the end of Q1 ...
Key Takeaways: Despite cooling job markets, a significant supply and demand gap persists, making recruiting for high-demand positions challenging. Authentically showcasing the employer brand is ...
Key Takeaways: Campus recruitment has evolved to include both in-person and digital channels to engage Generation Z students. Organizations should define their target audience for campus recruitment ...
Key Takeaways: Meta's Threads platform, similar to Twitter, has gained significant attention and millions of downloads, making it an attractive option for recruiters to explore for talent ...
Key Takeaways: Social media has become a crucial resource for job seekers, with 9 out of 10 brands using social media to source, attract, and engage new recruits. An omnichannel approach within ...
Key Takeaways: Employee wellbeing in the workplace has become increasingly important for job seekers. Wellness and wellbeing programs positively impact job satisfaction. Measuring and understanding ...
Indeed is making sweeping changes to how companies advertise on their platform. Starting June 1, 2023, Indeed will implement a minimum budget requirement for each position posted on their platform in ...
As the job market becomes more challenging, staying ahead of hiring needs becomes more important than ever. One way companies can ensure they’re reaching as many candidates as possible is through ...
Google Job Ads are finally here. This new, long-awaited product offers employers the opportunity to dynamically advertise specific jobs in the most premium inventory Google offers via a feed of jobs. ...
Whether interacting with recruitment media actively or passively, anyone can be a job seeker. Creating content for any stage of the job seeking process is essential to meet job seekers wherever they ...
Indeed is introducing two new pricing models in 2023, pay per started application (PPSA), and pay per application (PPA). These pricing models are replacing the previous pay per click (PPC) model, ...
It’s a tight talent market, and strategic recruitment media planning is essential for companies. Capitalizing on the right media can help get candidates through the hiring funnel. Traditional media ...
As companies continue to expand their recruitment marketing efforts in new and novel ways, one direction many hiring professionals are curious about is TikTok for recruitment.
TikTok has grown in popularity, with the average adult user in the US spending 45.8 minutes a day on the app – which makes it clear that employees and job seekers alike are engaging with the content ...
Over the past few years, a growing number of states and municipalities have begun to require employers to include pay rate or pay range information in job postings. These new regulations are thought ...
With competition in hiring at an all-time high, brand loyalty and the public’s perceptions of a company play a huge role during the job-seeking process – which is why organic social media is ...
It's known—or should be by now—that Google remains the dominant force in online advertising. While often thought of as a tech company due to its investments in a wide range of technology—internet ...
With the hiring landscape as competitive as ever, many companies are turning to different and novel recruiting methods to remain competitive. It’s no secret that social recruiting or social hiring -- ...
LinkedIn has introduced a new feature to “hide names and photos” in hopes to eliminate unconscious bias from recruiters as they search for qualified candidates.
In early July, Google announced that they’re going to update their job schema and job content editorial guidelines that will ultimately affect job post rankings on Google for Jobs. This is a ...
Earlier this year, we discussed why Tiktok, the rapidly-growing social media platform that’s large on pop culture influence, is becoming a worthwhile tool for recruitment. Now, we have yet another ...
The gig economy has redefined traditional employment, with the demand accelerating for both gig workers and gig jobs. Indeed has responded to this trend by creating Indeed Gigs, a destination where ...
Building a talent network is beneficial for any company. By doing so, you have a pool of talent ready to access whenever necessary. Maintaining that talent pool can come with its challenges, and ...
When people browse social media platforms like Twitter or Instagram in their free time, they’re typically not there to look for a job -- but that doesn't mean they're not open to it. If you're not ...
While Facebook might not seem like an obvious choice for recruitment marketing, when you look at the numbers, it’s obviously a site that no talent acquisition team should ignore.
What comes to your mind when you think about TikTok? In early 2020, it might have been silly dances and videos created by Gen Zers. But over the course of last year, while billions of people around ...
Before the COVID-19 crisis, employers occasionally asked us the best way to advertise their job if it was remote. Since March, this has become one of the most frequently asked questions in our ...
In these uncertain times, organizations are having to adjust the way they are communicating to job seekers, their employees, partners and the community. COVID-19 social distancing should not postpone ...
The Google Ad platform has a lot to offer—it’s not just Search and Display campaigns anymore. YouTube ads have been around for a long time now, and Google has a few more products to offer.
With 62 million users worldwide and a user review submitted every seven seconds, Glassdoor is the second largest job site in the U.S. and a great place to build a positive employer brand.
Benchmarks—it’s how we measure the performance of an ad on social media channels and lets us know if our ads are performing good, bad, or ugly. While some vendors have implemented tools like the ...
As a marketer, you know that in order to reach your targeted audience, you need to meet them where they are – this means you’ll be running various campaigns on different platforms such as job sites, ...
Online marketing is all you hear! Banner ads, social media, video ads, and all the incredible offerings of the Internet have oohed and aahed advertisers for years—even decades now. With the huge ...
When cost per impression and cost per click was first introduced to the recruitment industry, the strategy was post and pray – those days are well behind us. Recently, more vendors have been rolling ...
I constantly get asked by clients “how can I get my job to appear on the first page of search rankings” and while the Indeed Search Engine Results Page (SERP) algorithms are complex, there are ...
Facebook has long been the leader of targeted social media ads, a recognition earned by the platform’s superior targeting capabilities. When it came to targeting job seekers, the possibilities were ...
In today’s job market, visibility and the strength of your online presence are essential. One effective way that employers can extend the influence of their employer brand is developing company ...
As an experienced recruitment marketer, you probably know that just two years ago, Google launched it’s AI-powered job search engine called Google for Jobs. Using similar technology as its marketing ...
Can talent acquisition get a ride on the corporate communications social channels? Is it necessary to have separate social profiles? How can I get corporate communications to share careers-related ...
When it comes to digital advertising, there is Google, and there is everyone else. Google has been leading the digital advertising ecosystem for nearly two decades, but many advertisers don’t fully ...
FACEBOOK UPDATE: Facebook changed it's targeting for employment ads significantly in 2019. Read all about it.
When recruitment marketers come to us for pointers, one of the best pieces of advice we can impart is the importance of finding the right media mix.
Social ads — You’ve seen them. In fact, according to Kyle Wong, digital media contributor with Forbes, you can see around 4,000 to 10,000 social ads in one day. Some ads may make false promises (big ...
When it comes to talent acquisition, social recruiting is no longer just “nice to have” — it’s essential.
On Wednesday, May 17, Google sent shockwaves through the recruitment space when they announced that they would be launching a job search engine at their annual I/O conference.
As you might have noticed, Google is making quite the stir in the online recruitment space lately.
Jobs maps are an interactive way of displaying all of the different locations where your company or job board has jobs available. Some job boards, aggregators and other employment websites already ...
Why does your company need more reviews? The employee perspective is the most trusted point of view. According to Glassdoor, “Employees rank among the most trusted influencers when communicating ...
Recruitics is a recruitment marketing analytics and automation platform that makes it easy for companies to achieve amazing results from their talent acquisition strategy. We work with the nation’s ...
When it comes to running a successful recruitment marketing strategy in today's talent-driven environment, social media has to be a part of the equation.
Job aggregators are perhaps the most valuable tool a job seeker has at their disposal today. That said, when something is that important to job seekers, employers, staffing agencies and job boards ...
Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their ...
Most recruiters know that veterans bring a unique skill set, good work ethic, leadership skills and an understanding of teamwork. One of the lesser known advertising options for sourcing and ...
Given its effectiveness in reaching passive candidates, video ads in recruitment are growing in popularity. Having your recruitment video go “viral,” however, is not very likely. So how can you get ...