LinkedIn Creates Feature Aimed to Reduce Bias

Posted by Recruitics  |  September 15, 2021  |  Recruitment Marketing News

LinkedIn has introduced a new feature to “hide names and photos” in hopes to eliminate unconscious bias from recruiters as they search for qualified candidates. 

“We know that qualified candidates may be overlooked due to unconscious bias as recruiters can unintentionally use names and photos to evaluate candidates’ qualifications for a role,” said Hari Srinivasan, LinkedIn’s VP of Product.

With this feature, recruiters can hide candidate’s pictures and names in the sourcing process. That way, recruiters do not unintentionally pick candidates based on their name and photo, and instead review candidates based on their qualifications.


(Source: LinkedIn)


(Source: LinkedIn)


When toggled on, this new feature replaces a candidate’s photo with an avatar and replaces the candidate’s name with four randomly generated letters. The goal is to reduce bias and create an equal opportunity for companies to hire qualified candidates. 

Being able to reduce bias in the sourcing stage is a step towards creating a more inclusive workforce.



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Posted by Recruitics


Recruitics is a data-powered recruitment marketing platform that makes it easy for the world’s leading brands to attract and hire great talent. Recruitics revolutionized recruitment advertising with the introduction of the industry’s first programmatic buying platform in 2012. Since then, Recruitics has helped thousands of companies find, attract, and engage millions of job seekers. Today, Recruitics continues to lead the recruitment marketing industry with its state-of-the-art data optimization and analytics platform.

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