To create an employer brand strategy, first, evaluate the brand by conducting an audit, analyzing company culture, and reviewing online presence and reputation. Next, craft clear brand messaging and ...
Employee testimonials humanize company culture and influence job seekers' decisions by providing authentic insights into workplace experiences. Strategic placement and genuine stories make ...
Company culture is a crucial component of employee value propositions. It makes benefits meaningful and authentic while driving engagement, retention, and profitability through aligned values and ...
An Employee Value Proposition (EVP) is what organizations offer employees in exchange for their skills. A strong EVP includes compensation, development, and culture while authentically reflecting ...
Effective content marketing strategies help organizations showcase their employee value proposition through blogs, social media, and video content, attracting quality talent by authentically ...
Key Takeaways The U.S. economy will add nearly seven million jobs over the next 10 years. Traditional recruitment approaches are increasingly ineffective when it comes to achieving positive results. ...
An appealing employee value proposition (EVP) is essential for attracting quality talent. To create a compelling EVP, focus on career development, the work environment, and company reputation, and ...
To attract and retain quality talent, create a magnetic employer brand and culture, leverage employee referrals, embrace skills-based hiring, and optimize tech tools. Key Takeaways The industry is ...
Key Takeaways With 75% of employers struggling to fill critical positions, the traditional recruiting playbook needs modernization. Mobile-first recruitment has become essential, with 58% of job ...
Key Takeaways Passive candidates represent an untapped resource with 70%, of the workforce comprising passive talent. The holiday season provides unique opportunities for engaging passive candidates, ...
Key Takeaways Strong employer branding attracts top talent, reduces turnover costs, and fosters innovation, leading to increased market share and revenue growth. Companies with robust employer brands ...
Key Takeaways In 2025, recruiters will need to play a more significant role in creating hiring plans, rather than just executing them. Programmatic advertising and AI-driven sourcing tools will ...
Key Takeaways A strong employer brand significantly impacts an organization's ability to attract and retain exceptional talent. Strengthening the employer brand involves conducting audits, refining ...
Key Takeaways Social media platforms have become essential tools for employers looking to enhance their employer brand. Snaps and Stories–brief, temporary videos–have emerged as powerful tools for ...
Key Takeaways A strong employer brand can significantly reduce cost-per-hire by attracting more qualified candidates, improving retention, and streamlining recruitment. Developing detailed candidate ...
The Employee Value Proposition (EVP) and Employer Brand: Essential Elements in Recruitment Marketing
Key Takeaways: Effective recruitment marketing hinges on the harmonious relationship between the employee value proposition (EVP) and the employer brand. The terms “EVP” and “employer brand” are ...
Key Takeaways: Corporate Social Responsibility (CSR) has become a major factor in shaping a company's appeal to job seekers. Today’s CSR increasingly reflects a culture prioritizing social and ...
Key Takeaways: Video is increasingly vital in the professional realm, particularly for employers striving to stand out in a competitive market. Video allows recruiters to convey information with a ...
Key Takeaways: Recognizing the importance of customizing candidate engagement approaches, healthcare recruitment professionals must prioritize efficiency, personalization, and differentiation from ...
Key Takeaways: Job seekers spend a considerable amount of time researching companies before they apply. Promoting company awards offers compelling content for job seekers to consider. Winning awards ...
Key Takeaways: Incorporating video into various recruitment channels, including career sites, job postings, and social media, helps boost candidate awareness and engagement with the employer brand. ...
Key Takeaways: The pandemic highlighted the critical importance of company culture in driving success, productivity, innovation, and employee motivation. Global job satisfaction levels have dropped ...
Key Takeaways: An organization's employer brand is defined by what candidates and employees say about the organization, reflecting its culture and values. Consistent effort and engagement from ...
Key Takeaways: Video content, particularly employee-generated content, is highly effective, with 80% of people stating it improves their understanding of a job. Employee-generated content supports a ...
Key Takeaways: Crafting an attractive and memorable recruitment strategy is crucial for creating an irresistible experience for candidates and employees alike. Elevating employer branding through ...
Key Takeaways: Career pathing involves the progression, growth, and development of employees within an organization, providing a framework for personal and professional advancement. Career pathing ...
Key Takeaways: HR professionals need to strategically plan for talent acquisition, considering the unpredictable nature of changes in the business landscape. Recognizing and addressing employee ...
Key Takeaways: Challenges persist in areas such as building awareness among job seekers, reaching passive candidates, engaging across social media, and addressing drop-offs in the candidate journey. ...
Key Takeaways: Addressing recruitment challenges involves leveraging technology effectively, refining employer branding, prioritizing candidate experience, harnessing data insights, and balancing ...
Key Takeaways: Despite cooling job markets, a significant supply and demand gap persists, making recruiting for high-demand positions challenging. Authentically showcasing the employer brand is ...
Key Takeaways: Scouting Gen Z talent requires a focus on purpose, transparency, personalization, and a positive candidate experience. Employers must adapt their recruitment strategies to align with ...
Key Takeaways: Campus recruitment has evolved to include both in-person and digital channels to engage Generation Z students. Organizations should define their target audience for campus recruitment ...
Key Takeaways: Understanding employee preferences and needs is valuable for organizations seeking to balance business and employee requirements. Regularly updating the EVP is crucial to ensure it ...
Key Takeaways: Video content is a versatile tool with the potential to foster engagement, inspire, and drive action in recruitment marketing. Recruitment videos can enhance candidate engagement, ...
Key Takeaways: In an era valuing authenticity, day-in-the-life videos offer genuine and transparent insights that connect individuals to brands. Day-in-the-life videos focusing on transparency by ...
Key Takeaways: A candidate persona is a semi-fictional representation of the optimal candidate suited for a particular position. This representation includes professional attributes, skills, ...
Key Takeaways: Candidate assessments are used by companies to evaluate potential employees and streamline the hiring process. Candidate assessments help identify the most qualified candidates and ...
Key Takeaways: A clear, simple, and powerful EVP not only helps organizations compete for stronger talent but also has a significant impact on talent acquisition and retention efforts. It plays a ...
Attracting and retaining top talent has become increasingly challenging for employers. Job seekers are interested in more than just job descriptions and compensation packages; they want to gain ...
Key Takeaways: Recruitment videos help attract top talent and create a deeper connection with candidates. High production and low production videos are both valuable for recruitment strategies. ...
Key Takeaways: Candidates are increasingly researching companies before applying, including exploring the leaders, values, benefits, and corporate responsibility. Employer profiles increase ...
Key Takeaways: Skills-based hiring expands the talent pool by focusing on candidates' demonstrated skills and abilities rather than traditional qualifications. This approach attracts diverse ...
In today's digital age, video has emerged as the dominant form of communication, revolutionizing how organizations connect with their audiences and potential hires. Through the integration of video ...
Video is everywhere – from YouTube to Google search results and social media. It’s no surprise that video has become so universally popular, given its ability to inspire, educate, and entertain. It ...
The leisure and hospitality industry has faced significant challenges in recent times, with the accommodation sector being among the most affected. Although job openings are abundant, companies are ...
With businesses of all sizes facing the challenges of inflation spikes, strategies focused on employee retention and recruitment are certainly in order for companies that want to be considered ...
The team at Recruitics believes employees are at the heart of any business. As employees become more and more engaged in their job and their company, the business thrives.
Clear, concise job titles and job descriptions are not only important to companies and job seekers, they are an essential element in sound recruitment marketing. Job titles and job descriptions ...
Employer branding should be an essential focus at every company and an integral part of any company’s overall marketing strategy. The employer brand represents a company’s identity and should ...
Finding passionate, skilled, and quality candidates can be a hard feat for any company, but many healthcare organizations face hiring challenges they’ve never anticipated due to the lasting effects ...
Labour shortfalls are hitting the UK recruitment market, and professional services are no exception. Professional services firms struggle to secure top talent, and some businesses are turning down ...
Even when a company has invested in employer branding to communicate the entirety of the employee experience, they generally cannot control the effects of the corporate brand on the general public. ...
When attracting top talent, organizations are focusing on new and innovative ways to do so – and many are turning to recruitment videos. Candidates are interested in learning what it’s really like to ...
When it comes to attracting talent to an organization, candidates want to know what it’s really like to work for the company. The job seeker audience craves authenticity and transparency. They want ...
Despite the strides many companies have made to improve gender equality, the pandemic has disproportionately affected women. From March to April 2021, 3.5 million women left the workforce, by taking ...
Capturing the attention of candidates is an ongoing necessity for companies looking to hire. This is particularly true when navigating the current labor market and incorporate changes that have come ...
Candidates of each generation have different approaches to job hunting, work-life balance, and work productivity -- among other aspects of work. Most differences are subtle and sometimes just a ...
The escalating demands of the global pandemic -- over the last year and presently, as we close out 2021 -- have created a competitive labor market, with special qualifications in such high demand and ...
To write job titles that attract quality candidates, be specific, focus on using industry-specific keywords, reflect the company culture, and maintain consistency across platforms Key Takeaways ...
When people browse social media platforms like Twitter or Instagram in their free time, they’re typically not there to look for a job -- but that doesn't mean they're not open to it. If you're not ...
The recruitment landscape has changed drastically. There are new methods and skills being adapted for existing recruitment plans, and many companies are using this time to focus on something that ...
A job title is often a job seeker’s first impression of an employer. When a job seeker is scrolling through job postings, your job title is either going to make them click or keep scrolling. Job ...
The workplace, and the world, changed rapidly with very little warning. COVID-19 brought companies into an emergency state, either by being an essential worker, by being asked to work remotely from ...
An Overview of Recruitment Videos Recruitment marketing covers many areas of talent acquisition, and one that’s not as often talked about is recruitment videos. Video can be used in a variety of ...
On a recent Recruitics webinar on the topic of “The Impact of Employer Brand in Times of Change: Insights & Tips from a Panel of Experts,” I was a panelist among employer branding and recruitment ...
On a recent Recruitics webinar on the topic of “The Impact of Employer Brand in Times of Change: Insights & Tips from a Panel of Experts,” I was a panelist among employer branding and recruitment ...
COVID-19 brought a whirlwind of things we could not have imagined even two months ago. Thousands dead, school buildings closed, and working from home is now the norm. I'm keenly aware of how lucky I ...
On Recruitics recent webinar on “Healthcare Recruiting During A Crisis: How TA Leaders are Navigating COVID-19 & the Impact to Recruitment Marketing” I was part of a panel of healthcare ...
Are you in love with your employer brand? Are your employees? How about your candidates or even passive job seekers?
It’s no secret that competition for quality talent is heating up—by the day. Based on a Talent Shortage Survey (ManpowerGroup, 2018), 65% of companies with 250+ employees reported talent shortages in ...
Your candidate experience should be consistent no matter where candidates engage with your employer brand, whether that’s on your careers site, on a job posting, at a career fair—anywhere! Your ...
Did you know that “89% of job seekers find the employer perspective useful when learning about jobs and companies?” (Glassdoor)
Capturing the attention of top candidates is a constant necessity. The ability to utilize new and innovative tactics is priceless. This has never been truer as unemployment rates hit historic lows in ...
You have about 14 seconds to capture the attention of a potential candidate before they move on to the next job posting. So how can you capture the attention of job seekers while conveying everything ...
Did you know… 92% of consumers around the world said they trust word-of-mouth, or recommendations from friends and family, above all other forms of advertising.
Sometimes, it’s important to take a step back as a recruitment marketer and try to see the experience through the eyes of a candidate. It’s easy to have a list of requirements that candidates must ...
[View the 2019 updated version of this post here: What Do Your Company Profiles Say About Your Employer Brand?] If you’re looking to hire top talent for job openings at your company, chances are ...
One of the ongoing hot topics in recruitment marketing and talent acquisition is EVP and employer branding. A strong EVP and employer brand can reap numerous benefits, both internally and externally. ...
Branding is a vital part of any organization. But what many companies don’t realize is the difference between and the importance of both their consumer brand and employer brand. Ideally, the two ...
To start, the job title is the very first thing job seekers see when searching for jobs. A compelling and relevant job title and description can help your job stand out from the rest and make a great ...
“Surrounded by young hipsters,” “Awesome environment,” “Free Food.” These are a few things you might hear if you asked people what it is like to work at tech companies like Google or Facebook. These ...
Recently, I was trying to explain to my dad what the recruitment marketing space is about and what I do. After throwing a bunch of jargon at him (which was received with only a perplexed expression), ...
During a recent recruitment marketing strategy session with one of our key clients, there was a remark made by the organization’s head of Employment Branding & Marketing that stuck with me: