Did you know that “89% of job seekers find the employer perspective useful when learning about jobs and companies?” (Glassdoor)
Job seekers use resources such as careers sites, careers pages, and company profiles to learn about a company’s mission, vision, and culture, to get details on benefits and compensation packages, and to find job openings that they are interested in.
To win the war on talent, it’s critical to make sure your prospective candidates have access to your company’s information. Showcase your employer brand, company culture, and EVP not just on your careers site (FREE: Download your Careers Site Best Practices Guide here), but also on third-party company profiles and pages like Glassdoor, Indeed, LinkedIn, and Facebook.
Read on to learn how we break down each company profile into actionable best practices so you can attract top talent.
With 26 million career pages, 148 industries represented, and 260 million unique monthly visitors, LinkedIn is a unique platform to showcase your company culture, mission, values, and provide custom messaging based on your candidates’ location, industry, and job function.Employee Profiles - Select 2-4 people that best represent your organization and feature their profiles. Prospective candidates will get an immediate look into your company culture and who their co-workers may be. Be sure to select employees that have their profiles up to date and give them a heads up that they may receive questions about the company—they should be responsive!
As the #1 job site in the world with over 200 million unique visitors every month, you don’t want to miss out on the reach of this company page.Header Image - Choose a photo that represents company culture. An engaging header image can capture a prospective candidate’s attention, give them insight on your employer brand and company culture, and leave a lasting impression on them.
Glassdoor is the second largest job site in the U.S. with 62 million users worldwide and is a great platform to build a positive employer brand profile.Company Updates - Share updates about your company culture, career opportunities, events, and news to engage your prospective candidates.
Attract prospective candidates with a Facebook Careers Page and help them find the information they need to know what it’s like to work at your company.Cover Photo - Showcase your employees—no stock photos if you can help it! You can also use this section to highlight the hiring needs for specific job groups or locations.
There you have it! We hope these best practices gave you some value, insights, and actionable tips that you can use to attract talent. Be sure to download the free, full-length guides for more advice. Remember, while a careers site is a great start, other external company profiles and pages give your prospective talent a captivating glimpse into your employer brand and company culture.
Need help with your employer branding? Contact us today to chat about how we can help you attract more talent.