You have about 14 seconds to capture the attention of a potential candidate before they move on to the next job posting. How can you capture their attention while conveying everything they need to know about your company and open positions?
Keep Job Posts Short and Sweet
Job titles, posts, and application processes should be short. With mobile job searches the majority, it is important to ensure that all aspects of your job posting are optimized for mobile devices.
According to Indeed, the optimal length for:
- Job titles is 35 characters
- Posting is 700 – 2,000 characters
Application processes should be optimized for mobile devices and be void of any potential friction points. On a mobile device, 21% of candidates will drop off if the application process is over three pages long. If an application process requires a job seeker to create an account or sign-in, 60% of job seekers leave the application process at this point, according to InFlight.
TIP: Test your application process on a mobile device by completing the form as if you were a candidate. Keep track of the number of pages and how long it takes to complete.
Include What Matters Most to Job Seekers
What makes your organization a good place to work? According to a Glassdoor survey, some of the most important things to job seekers are perks and benefits, commute time, pay, work-life balance, and flexibility. Highlight these items in your job posting to attract candidates and set yourself apart from your competitors.
Words Matter
The words used in your job posting impact the SEO and potentially deter candidates from applying.
For the best SEO performance, think about words one would use to search for the position on job boards. Outside of the job title, they could be related to skills, certifications, or responsibilities. For example, to find a Client Success job, candidates could search for Customer Service, Client Support, or Client Service. Include these words or phrases to increase the keyword relevancy of your job. Keywords and search terms may also vary by location, so tools such as LinkedIn Talent Insights and Indeed Market Insights help provide recommendations on job titles and keywords based on each publisher’s data.
Review job postings for any gender-biased keywords. According to ZipRecruiter, job postings that include gender-neutral words and phrases receive 42% more responses. Tools such as Ongig and Textio help analyze job postings and provide recommendations to make them more gender-neutral.
Get Creative
Instead of a list of bullet points, tell a story about who the company is and the person needed to join the organization. The best job postings are ones where job seekers envision themselves in the role and at the organization.
If you are interested in testing out the storytelling format of job advertisements, reach out to our team to discuss our creative services.
You may also want to check out this blog: How to Write, Optimize, and Test Effective Job Postings.
