Key Takeaways
- JobGet’s acquisition of Snagajob creates the largest platform for hourly job seekers, revolutionizing hourly hiring in the U.S.
- LinkedIn’s new AI-driven tools, including Hiring Assistant and enhanced search capabilities, will streamline recruitment processes in 2025.
- Platforms like TikTok, ChatGPT, and Reddit are emerging as influential channels for talent acquisition, offering innovative ways to engage job seekers.
As talent acquisition teams enter the season of 'let’s circle back after the holidays' and shift focus to planning for 2025, we’ve highlighted several key vendor updates to watch in the new year, including a breaking update from this morning. While not exhaustive, this list covers significant updates across ten major vendors, giving you a head start on what’s new and noteworthy.
TL;DR: Click on the vendor of interest to jump quickly to that content. JobGet / Snag, ZipRecruiter, LinkedIn, Indeed, Glassdoor, Google, TikTok, ChatGPT, Reddit, Meta
Breaking News:
JobGet / Snagajob
JobGet Acquires Snagajob, Creating the Largest Platform for Hourly Jobs
In a significant move within the hourly job market, JobGet has announced its acquisition of Snagajob, making it the most prominent platform dedicated to hourly job seekers and employers. This merger brings together two prominent platforms in the hourly hiring space, expanding JobGet’s reach to millions of job seekers and thousands of employers across the United States.
"JobGet and Snag have been invaluable partners to us and our clients in the search for top talent in the hourly workforce. I’m excited to see the strength of these two exceptional teams coming together to better serve both this vital workforce and the employers who depend on them." Mona Tawakali, Recruitics CSO
ZipRecruiter Rolls Out Resume 2.0
ZipRecruiter, another powerful resource for frontline and hourly hiring, has introduced notable upgrades to its resume database tool in recent months. Resume 2.0 is designed to streamline candidate search and workflow management, providing valuable support to recruiters.
New and Improved Features
-
-
- Enhanced Candidate Search and Outreach:
-
-
- Recruiters can now search for candidates based on specific qualifications, such as skills, licenses, and certifications.
- Additional refinements include the ability to filter candidates based on recent activity, such as resume updates, which helps recruiters engage active job seekers.
- Improved Workflow Management:
-
-
- The updated, user-friendly interface makes navigating the platform faster and more efficient.
- Recruiters can organize candidates by projects or roles, allowing for more focused and targeted outreach.
- Collaboration among recruiters is also streamlined, with options to share notes and labels, making it easier for teams to manage candidate pipelines.
3 Reasons to Try Resume 2.0
-
-
- Low Risk: No requirement for an annual contract, offering flexibility and minimal commitment.
- Affordable: Access to candidate contact information for just $3 per contact.
- Enhanced Team Collaboration: Tools for shared notes and labels make it easier for recruiting teams to work together seamlessly.
LinkedIn Drives AI Innovation
LinkedIn continues to be a thought leader and pioneer in AI integration into its products. In 2025, several new AI-powered tools aimed at enhancing the recruitment process for employers, recruiters, and job seekers will be on the roadmap.
New AI Tools Coming In 2025
-
-
- Employer Brand: Interested Candidate Alerts will automatically serve your company’s content and job alerts to candidates who have expressed interest, strengthening your brand visibility among potential hires.
- LinkedIn Recruiter: AI-Assisted Search now better understands the context of search terms, while AI-Assisted Messaging enables personalized messages at scale, saving time and boosting engagement.
- LinkedIn Jobs: When posting a job, recruiters will receive a shortlist of relevant candidates based on previous sourcing activity, speeding up the hiring process.
Job Seeker Experience: New AI-driven recommendations make it easier for job seekers to discover roles suited to their skills and preferences.
Additionally, LinkedIn announced a new tool at Talent Connect a few weeks ago called Hiring Assistant that will handle time-consuming tasks, allowing recruiters to focus on high-value, people-centered aspects of hiring.
Indeed's Commitment to the Job Seeker
Indeed is consistently evolving and innovating to improve the hiring landscape. Their leadership in promoting equitable hiring practices—particularly for second-chance candidates and those without a degree—has been admirable to watch. At the recent FutureWorks conference, Indeed announced another step forward in its commitment to the job seeker experience: a new tool called Pathfinder.
Pathfinder is an AI-powered product designed to help job seekers build a clear career path by offering valuable resources and guidance. At the same time, it supports employers in addressing talent gaps. This tool will:
-
-
- Analyze users' skills and expertise and prompt them to prioritize the skills they wish to develop.
- Gather insights on role preferences and suggest tailored career paths, showing how a candidate's skills align with employer needs, including any necessary education and training.
- Provide a detailed career and transition plan to guide candidates toward a specific field.
Chris Hyams, CEO of Indeed, shared his vision: "Through Indeed, every worker in the world will have their own personal talent agent. This might have sounded like science fiction just a few years ago, but with the power of AI, it’s now possible. As a first step, we’ve been working on a new product called Pathfinder."
Glassdoor Offers New Way to Engage Job Seekers
Glassdoor remains a powerful force in the talent acquisition landscape, particularly for job seekers who rely on company reviews and authentic career conversations to make informed employment decisions. The platform allows companies to listen to employee feedback and respond publicly, building trust with prospective candidates. As job seeker and employee sentiment has declined over the past year, many organizations are reviewing response strategies to enhance their reputation scores and strengthen their employer branding.
Glassdoor's upcoming Company Structures tool, set to launch in January, will further enhance the job seekers' experience while providing companies with innovative ways to engage their audience. This new product allows organizations to segment and showcase specific departmental stories and aspects of their organizational culture through dynamic content, creating a more tailored and engaging candidate experience.
Key Features of Company Structures
-
-
- Highlighting Unique Pillars of Employee Experience: Organizations can bring their distinctive brand stories to life, showcasing what makes each department or team unique.
- Engaging Targeted Job Seekers with Relevant Content: This tool enables companies to reach specific audiences by delivering content customized to various roles or departments.
Who Will Benefit Most from Company Structures
-
-
- Recruiting for Niche Roles Outside the Core Industry: For example, a healthcare company aiming to attract sales professionals can create tailored content that resonates with this audience.
- Providing Coverage for Franchise Locations: Organizations with multiple franchises can use the tool to spotlight the unique culture and benefits at each specific location, offering a localized view for job seekers.
Google Shifts Algorithm Impacting TA
More than 70% of job searches start on Google. For talent acquisition teams, this makes Google Search an essential channel to prioritize. It can capture high-intent job seekers before they ever reach a job board, where competitors are more visible. Additionally, search can drive quality applicants, a critical performance indicator for TA teams, further reinforcing its value.
Recently, Google announced significant algorithm updates that will directly impact TA strategies. These changes are designed to improve performance by prioritizing content that provides genuine value and relevance to users instead of content created solely to rank well in search results.
What Are the Implications?
-
-
- Niche Job Boards Will Gain Favorable Placement: Google’s algorithm updates may give niche job boards an advantage in the search results, increasing their visibility.
- SEO-Optimized Content is Critical: High-quality, SEO-focused content is now more important than ever for ensuring your listings and career site remain competitive.
- Increased Competition: As companies work to improve their search rankings, the competition for top SERP placements will intensify.
Navigating the evolving landscape of SEO, particularly with the rise of AI-powered search, is becoming increasingly complex. For 2025, it is essential to have an in-house team of SEO experts or to work with an experienced agency partner who can guide your strategy and help you stay ahead of the competition.
TikTok Launches New Ad Type
The future of TikTok in 2025 is a key topic of interest for marketers. Donald Trump's re-election may influence the platform's trajectory. During his first term, Trump advocated for banning the app due to national security concerns. However, in March 2024, he shifted his position. While this article will not delve into speculation about potential outcomes, we encourage you to explore the topic further through these reputable sources: TechCrunch and the EMarketer.
What Does Recruitics Advise?
We recommend including TikTok as a core element of your 2025 strategies while responsibly developing contingency plans to shift budgets to other channels, such as YouTube, if circumstances require.
TikTok’s introduction of new and emerging ad types further enhances the platform’s targeting capabilities. For instance, the recent launch of ads on search results pages offers advertisers key benefits: increased brand visibility, higher engagement rates, and a cost-effective solution to reach high-intent users actively searching for specific content or products.
As the search landscape evolves—particularly with over 40% of Americans now using TikTok as a search engine and many preferring it over traditional browsers—this new ad type is poised to grow in popularity. TikTok's unique audience and advanced targeting features make it a valuable channel for forward-thinking advertisers.
ChatGPT Launches Search
Just as TikTok entered the search game, ChatGPT became a new player in the arena. OpenAI has officially launched ChatGPT Search, offering real-time information on sports scores, stock quotes, news, weather, and more. A significant feature of this launch is including links to sources like articles, blogs, and websites. SearchGPT is currently only available for paid subscribers, but will be available in the coming weeks for free, educational and enterprise accounts.
What Does This Mean for Talent Acquisition and Marketing?
-
-
- Potential Market Disruption: ChatGPT’s integration of real-time search could shift how users find information, potentially diverting traffic from traditional search engines like Google and Bing. For TA professionals, this may mean rethinking where job seekers find opportunities and how to reach them.
- Trust and Credibility: ChatGPT enhances its value as a credible research tool by including links to sources. Marketers should ensure their content is optimized to appear in these linked results, especially in the recruitment space.
What is Recruitics’ POV?
-
-
- While ads are not currently offered on the platform, this stance may evolve as OpenAI seeks to monetize the tool further.
- Marketers should monitor developments closely and consider optimizing content for AI-driven search results to ensure discoverability. They could also experiment with conversational formats like FAQs or blogs that could align with ChatGPT's preference for providing direct answers to user queries.
Reddit Has New Targeting Capabilities
Reddit is experiencing explosive growth. With 97.2 million daily users—a 47% year-over-year increase—the platform is becoming an increasingly influential space for conversations and engagement. In 2024, "Reddit" ranked as the 6th most Googled term in the U.S., highlighting how frequently people turn to the platform for advice, answers, and connections.
Time spent on Reddit has also grown: users averaged 28 minutes in 2023, which increased to 31 minutes in 2024. This upward trend underscores the platform's stickiness and relevance, offering TA teams a unique opportunity to connect with job seekers and passive candidates.
Why Reddit Should Be on Your 2025 TA Radar?
-
-
- Reach Niche and Passive Candidates
- Reddit's unique structure allows TA professionals to engage with particular communities or subreddits tailored to industries, professions, and interests.
- It is particularly advantageous for tech and healthcare recruiting and early-career hiring initiatives targeting graduates and entry-level professionals.
- Build Employer Brand and Trust
- Authenticity is key on Reddit. Engaging thoughtfully with users builds trust and credibility, enabling your company to position itself as an employer of choice.
- Gain Insight into Candidate Motivations
- Reddit conversations provide valuable data on what candidates care about—pain points, motivators, and aspirations—helping refine your messaging and offerings.
- Leverage New Targeting Capabilities
- Newly introduced targeting options allow advertisers to reach users based on the specific conversations and topics they engage with, opening up hyper-relevant ad opportunities.
- Explore Cost-Effective Lead Generation
- Lead gen ads, currently in beta (since July 2024), offer a promising avenue for generating candidate leads. TA teams with robust sourcing capabilities can take advantage of these ads at a lower cost per lead than traditional campaigns, particularly as this feature rolls out more broadly.
Reddit has been a go-to platform for consumer marketing teams for years, but it remains an emerging and underutilized channel for many talent acquisition teams.
Meta
Meta continues to be a highly effective tool for talent acquisition advertisers, offering unparalleled audience reach, cost-effective advertising options, and content versatility.
However, in recent years, marketers have faced increasing restrictions on Facebook and Instagram within the Employment Special Ads Category. Another significant change is on the horizon for 2025: restrictions on custom audience usage. Announced in October, this update will impact new and edited campaigns starting in January 2025, with all existing campaigns requiring updates by March. While many details remain unclear, preparing for these changes is essential.
What Should TA Teams Consider?
-
-
- Strong Creative Matters More Than Ever: High-quality, engaging creative will be critical to guiding the algorithm in identifying the right audiences for your campaigns.
- Pixel Placement is Key: Ensure proper pixel placement to leverage re-targeting capabilities and fully maximize campaign performance.
- Partnering with an Agency Provides an Edge: Agencies like Recruitics, with solid relationships with data partners, can help you respond swiftly and effectively to these changes, ensuring you stay competitive in the evolving advertising landscape.
In Conclusion
As talent acquisition strategies evolve, staying informed about new tools and platforms is essential for success. These innovations, from new search products on TikTok and ChatGPT to LinkedIn's Hiring Assistant and JobGet's recent acquisition of Snagajob, highlight how technology is reshaping recruitment. By embracing these advancements, TA teams can better attract and engage top talent in 2025. Partnering with experts like Recruitics can help navigate these changes and seize new opportunities.
—
Navigating 2025’s recruitment landscape requires staying informed and adopting innovative strategies. At Recruitics, we combine cutting-edge technology with actionable insights to help businesses attract, hire, and retain top talent.
Whether leveraging new AI tools, optimizing for emerging platforms like TikTok or Reddit, or mastering industry-leading solutions, we’re here to support your success. Contact us to learn how we can empower your talent acquisition efforts.
