A manufacturing client in the food factory industry, with over $1.5 billion in annual revenue and 5,000+ employees, faced challenges staffing hard-to-fill factory roles, including production line workers and warehouse associates.
The client needed to achieve high application volumes monthly to meet critical hiring goals while managing a substantial volume of hires from a low number of requisitions, which strained internal resources. To address this, REACH programmatic technology was implemented to optimize job visibility and application volume across six U.S.-based facilities. A diversified advertising strategy ensured broad coverage, while a CPA-based goal structure allowed publishers to compete for the client’s advertising dollars, reducing costs and increasing efficiency.
This approach achieved significant results, including an average cost per applicant (CPA) of $15.83 (compared to the $21 average), 953 total applications per month, and the activation of 24 publishers.
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