A renowned restaurant with more than 600 locations worldwide, faced challenges in meeting the high demand for restaurant staff due to limitations in programmatic job advertising. To address this, the company partnered with Recruitics to develop a comprehensive recruitment marketing strategy for a national in-person hiring event. This strategy integrated the employer brand across all candidate touchpoints using a mix of paid, owned, and earned media.
The result was a successful event that led to over 5,000 new hires, with impressive engagement metrics including 13.2 million impressions, 128,000 page views, 23,400 sign-ups, and 9,500 interviews. The cohesive approach and consistent brand messaging helped them meet its staffing needs efficiently.
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