A Fortune 500 retail and warehouse company with over 30,000 employees and $12 billion in annual revenue, faced significant challenges in staffing warehouse roles such as merchandise handlers, outbound loaders, merchandise processors, and forklift operators. The need for 275 hires during a highly competitive time of year, coupled with the presence of similar distribution centers in the area, made managing hiring goals difficult. To address this, a strategy was implemented using REACH programmatic technology to distribute job ads efficiently across a network of publishers.
This approach increased application volume and campaign efficiency by ensuring visibility and promoting a wide-reaching presence. The strategy also utilized a diversified source-mix, activated 34 publishers, and employed a CPA-based goal structure to reduce costs. The results were impressive, achieving a 50% increase in applicants, a reduction in cost per applicant from $60 to $38, and the ability to scale across multiple distribution centers without sacrificing quality.
--
Ready to achieve similar results? Contact us today to get started.
