A healthcare staffing company with over 3,000 employees and 11 locations across the U.S. faced challenges related to an over-reliance on Indeed for media spending, rising costs per lead (CPL) for physician roles, and the need to diversify media investments for better ROI. To address these issues, Reach™ technology was deployed to diversify spending and uncover untapped ROI opportunities through a network of top publishers. Location expansions were also introduced to improve role visibility in nearby populous areas.
Starting in December, Reach gradually increased its share of the media budget from 9% to 22% by March. The initiative achieved a +75% reduction in CPL compared to Indeed, with Reach contributing 27% of programmatic PPC leads by April. Monthly CPL percentages relative to Indeed improved steadily, showcasing the effectiveness of the strategy in optimizing vendor mix and enhancing media performance.
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