A telecommunications client aimed to enhance brand awareness and position itself as an employer of choice for diverse audiences. The client, with over 29,000 employees nationwide, sought to engage specific demographics including parents returning to the workforce and individuals identifying as women, Asian, Hispanic, African American, and LGBTQIA.
Recruitics implemented a strategy that involved precise targeting through job title and skill-based segmentation, alongside contextual audience targeting for culturally relevant segments. Creative elements were prioritized, with collaboration on imagery and copy before the campaign launch.
The campaign results were impressive: the digital audio ads were heard over 655,000 times with an ad completion rate surpassing industry benchmarks by 125%. Programmatic display ads achieved nearly 1 million impressions and close to 1,000 clicks, while LinkedIn targeting delivered over 150,000 impressions and 1,500 clicks, significantly outperforming typical metrics. Overall, the campaign resulted in 156 diverse applications, showcasing the effectiveness of targeted marketing and creative strategy.
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