The COVID-19 crisis greatly affected all companies - big and small. The impact has certainly been economic, but also, it has impacted our perception of certain employers.
How organizations respond to the coronavirus pandemic showcases how close they follow their core values when it comes to social responsibility, community involvement, customer partnerships, and employee support.
Walmart shared on their Facebook Careers page a heartfelt message from one of their managers with tidbits like: “Today was a tough day at work” - “I hired teachers today” - “That Walmart job will help keep a roof over their heads” - “I’ve never been more proud to be a Walmart associate.”
Keeping your talent network in the know is important in a time of crisis. Many companies forget that everyone is nervous, so candidates already in your pipelines could benefit from hearing from you, especially now.
Here are two examples of emails that were sent to folks that had already raised their hands and said 'I want to hear from you.'
These are unprecedented times, and we are all doing our best to cope with the new challenges. Now is the time to bring your employer brand to the forefront and put forth content and messaging that aligns with your team and company values. What companies do (or don’t do) now will have an impact for years to come, both for the corporate brand and the employer brand.
Have you seen any other examples that stood out to you? Let us know! We’d love to share other examples and discuss the current challenges with you and your team - no strings attached. If you are interested, just let us know.