From Scroll to Submit: How Social at Scale Turns Passive Talent into Active Candidates

The Mobile First Recruiting Shift

Nearly 70 percent of all job submissions now happen on mobile, yet many recruiting strategies still rely on outdated click through paths. Candidates see a job on social media, click a link, get redirected to a careers site, and then face a long application form. Most drop off before ever hitting submit.

At Recruitics, we saw this gap as an opportunity. That is why we developed Social at Scale, a next generation social recruiting solution that transforms traditional job ads into native, mobile ready experiences that meet candidates where they already spend their time.

Beyond Job Posts: Meeting Talent Where They Scroll

Social at Scale goes further than simply posting jobs on social. It turns job content into scroll stopping, branded stories designed for LinkedIn, TikTok, Meta, and X.

When a candidate engages, ApplyAnywhere technology activates, allowing them to apply directly within the app. No redirects, no multi page forms, just a fast and intuitive journey from curiosity to completed application.

Closing the Loop: From Ad to ATS

Traditional social recruiting often ends at engagement. Social at Scale closes that loop.

It brings automation, brand consistency, and real time analytics together to deliver measurable outcomes:

• Smart Distribution – Automatically promotes jobs to the right audiences across all major social channels.
• Frictionless Apply Flow – Candidates apply directly in app, keeping them in the moment and reducing drop off.
• Performance Insights – Recruiters track engagement, cost per apply, and quality across every campaign.
  
  

These insights create a continuous optimization cycle, allowing recruiting teams to improve performance, reduce cost per quality apply, and strengthen their employer brand visibility over time.

Why Social at Scale Matters

Over 80 percent of job seekers already engage with career related content on social media. Yet most employers still treat social as a top of funnel awareness channel rather than a true conversion driver.

Social at Scale changes that equation. It transforms awareness into action by merging brand storytelling, automation, and candidate experience in one unified system.

With every apply journey optimized for mobile and built to convert, talent teams can reduce friction, improve completion rates, and reach candidates earlier before competitors do.

The Future of Social Recruiting

Social recruiting is not just about visibility anymore. It is about velocity, connecting brand and apply experience without losing candidates in the middle.

As generative search and AI driven discovery continue to shape how people find jobs, Social at Scale ensures your content is optimized for both humans and algorithms. It is mobile first, brand forward, and built to turn passive talent into active candidates faster and more efficiently than ever before.

Ready to See It in Action?

Discover how Recruitics is redefining the way employers attract, engage, and convert candidates on social.

Learn more about Social at Scale.