What we now call “recruitment marketing” is generally taking consumer marketing strategies and applying them to recruitment and talent acquisition initiatives.
Consumer marketing efforts have been fine-tuned for customer satisfaction. So, by tweaking and applying these methods to your recruitment strategies, you can improve the candidate experience and receive more applications from qualified talent.
Employers, staffing agencies, and job boards alike should all consider and apply consumer marketing strategies to their recruitment efforts in order to attract and hire top talent.
Improve your candidate experience by using these consumer marketing tactics in your recruitment marketing strategies:
Take advantage of these consumer marketing approaches in your recruitment marketing initiatives to attract talent more efficiently and cost-effectively:
We recommend reaching out to your careers site hosting platform, your ATS and/or your recruitment marketing agency to discuss how you can implement some of these strategies into your careers site and apply process.
Contact Recruitics to learn more about how we use marketing methodologies like the above to support your recruitment efforts and achieve your hiring goals.