Countless studies assert that candidates want employers to be transparent and show authenticity – and we agree! Employee-generated videos like hiring managers discussing a new hot job or employees working together on a volunteer project are great examples of how to humanize your employer brand. But employers still need high production value videos in their recruitment marketing materials. “High production value” means attention is paid to the concept, location, script, lighting, audio, camera, graphics, animation and editing in post-production.
Should talent acquisition invest in high production value recruitment videos?
Visual media is absolutely necessary to promote a company’s employment brand, and it’s far easier and more engaging to tell a story through a 1-2-minute video than text. The higher the quality of your production, the more memorable your story will be. Recruitment videos do “go viral” these days. Check out thispolice chief recruitment videofrom the Hillsboro Police Department.
To help you achieve this objective, here is a list of video vendors that specialize or have extensive experience producing recruitment videos. Note: We hope this list contributes to your video vendor research process, and it is not in any particular ranking or order.
Stories Incorporated creates engaging employer branding and people communications content to help organizations attract, retain, and engage top talent. They are very knowledgeable and thought leaders within the recruitment industry and have several examples of successful videos.
The Muse is an employer branding partner that augments talent attraction, candidate experience and employee engagement through authentic content. For their business partners, The Muse spearheads development of evergreen, education-led content (photo, video, editorial and infographic) designed to educate and inspire talent across all stages of their career.
Hed Hi Media is a full-service video production company with offices in Charleston, SC and Berkeley, CA. They offer conceptual and strategic planning services, pre- and post-production technical assistance, on-location direction, photography, sound, lighting, and video recording.
Effective employee recruitment is an art… and a science. Since 2000, MadDash has helped more than 500 national and global clients paint more compelling recruitment messages through online video storytelling.
With offices in London and Brooklyn, Casual Films works internationally with over 500 brands and digital agencies. They can help bring content plans to life and tell stories that move, inspire, and entertain.
Hotbed is a video production company based in Columbus, OH, and San Francisco. They offer full service video strategy and creation. From branding and recruitment to training and sales, Hotbed builds videos that incite action and get results.
Media Agents’ core business is the design and worldwide production of corporate films with deep expertise in customer success videos, recruitment and training programs. Their principal focus is on films for technology-based companies.
What is your experience with video? Have you worked with a partner that is not listed? Let us know. And Yes! You have lots of choices, which one is right for you? We can help vet the right video partner, we are one email away.