With the increase in online recruitment marketing over the last decade, recruitment marketers have gained deeper access to recruitment data and analytics. From identifying the most successful vendors to taking advantage of end-to-end insights, recruitment data has given recruiters the power to take a more scientific approach to recruitment marketing and to make data-driven decisions. And when you’re making more informed buying decisions, you’ll start to #LoveThyData because you’ll see improved efficiencies across the board - increased application volumes, improved conversion rates and decreased average CPAs.
So, how can you take advantage of recruitment marketing data to optimize your talent acquisition efforts and strategy, and how can you learn to #LoveThyData?
We’ve put together these 10 Commandments of Recruitment Marketing Analytics to get you started:
Recruitment Analytics: You Can’t Manage What You Can’t Measure
3- Ensure you have access to view your recruitment marketing data so you can analyze and compare your progress to your recruitment marketing strategy and goals, and optimize your efforts as needed.
4- Utilize a dashboard with clear visualization to easily understand your job advertising strategy and ROI, especially with job-level analytics, vendor data, consolidated reporting and actionable insights.
Programmatic Job Advertising: Use Data to Optimize and Automate PPC and PPA Media Performance
Targeted Advertising: Drive Engagement with Passive and Active Job Seekers
Annual Contract Media: Boost Your Employer Brand Presence
10- Allow your online profiles to help set candidate expectations of the apply process to ensure interested and qualified candidates convert to hires.
If you want to #LoveThyData as much as we do, you can sign up for Recruitics Analytics, the industry’s first FREE recruitment marketing analytics dashboard.
Posted by Maegan Sharp