October 2025: The Labor Market Refuses to Behave Neatly
October brought a paradox. Hiring demand eased across most sectors — but the cost of attracting candidates surged.
According to the October 2025 Talent Market Index (TMI), powered by Recruitics, cost-per-application (CPA) rose month-over-month across every major job family, even as postings and hiring volume declined.
The data shows a labor market that’s not cooling — it’s rebalancing: employers are hiring more selectively, workers are staying put, and competition for high-quality talent is quietly intensifying.
When the BLS Goes Dark, TMI Lights the Way
The month began with uncertainty. The U.S. Bureau of Labor Statistics (BLS) delayed its October jobs report amid the ongoing federal shutdown — leaving many analysts flying blind.
But the Talent Market Index filled that gap, offering real-time signals drawn from paid media performance and workforce analytics. While traditional metrics like job postings and payrolls painted a picture of decline, the TMI revealed rising costs — an early indicator of tightening supply even in a softening demand environment.
The Market at a Glance
The October Talent Market Index points to a leaner, more disciplined labor market shaped by five converging trends:
- Employers Holding Steady: Layoff announcements fell 26% year-over-year — signaling stability rather than contraction.
- Seasonal Activity Arrived Early: Retail and logistics employers launched Q4 hiring weeks ahead of schedule, driving CPA spikes.
- Low Mobility, High Retention: Workers are trading “more pay” for “more stability,” reducing active candidate supply.
- Economic Headwinds: Inflation and policy uncertainty are keeping both employers and jobseekers cautious.
- Quality Over Quantity: Employers are investing in experienced hires, even as entry-level roles decline.
Sector Highlights: Cost Pressures Across the Board
Transportation & Logistics
CPA surged +57.9% month-over-month and +102.7% year-over-year, the steepest increase of any sector. Delivery and CDL driver postings dominated job boards as employers competed to secure pre-holiday labor amid persistent supply constraints.
Retail
Retail CPA climbed +56% month-over-month, even as overall postings fell. This reflects earlier and more competitive seasonal hiring — focused on replacement, not expansion.
Sales
Sales roles saw CPA increases of +20.8% MoM and +101% YoY, highlighting employers’ continued investment in revenue-critical roles despite hiring slowdowns elsewhere.
Healthcare
Demand remained steady, but supply failed to catch up. Registered Nurses and clinical support roles continued to lead application volume, driving up attraction costs even in flat markets.
Technology
After months of correction, tech hiring flattened. CPA held steady (+0.5% MoM), reflecting selective hiring in AI-aligned and infrastructure roles. The signal: employers are hiring fewer, but more specialized, candidates.
Hospitality & Food Services
After easing through summer, hospitality costs rebounded +17.6% MoM as employers paid more to attract front-line staff amid continued turnover.
Recruitics Insight: The Price of Attention Is Rising
The October TMI reinforces a critical trend: Even when demand dips, employers must spend more to capture attention in a constrained talent market.
- Talent Scarcity: Experienced candidates are less likely to move — driving cost competition for a smaller active pool.
- Ad Efficiency: Media prices rose as advertisers competed for limited traffic volume.
- Market Psychology: Employers, wary of instability, are prioritizing proven performance over volume.
Generative AI Insight: Smarter Forecasting Amid Market Noise
AI-driven talent analytics play a critical role in decoding these paradoxes.
By combining Recruitics’ performance marketing data with Talivity's workforce intelligence, employers can now detect early shifts before they surface in traditional reports.
For example:
- CPA volatility signals tightening supply even before job volume changes.
- Sector-weighted forecasting helps prevent overcorrections in seasonal hiring.
- Predictive workforce models can rebalance spend toward roles with the highest elasticity and ROI.
The Bottom Line
October’s Talent Market Index tells a story of discipline, scarcity, and recalibration:
- Demand is softening, but employers are not pulling back.
- Prices are rising, signaling confidence and urgency in select hiring segments.
- The labor market is stable, but more expensive — driven by a flight to quality.
The labor market may be quieter than last year’s boom, but the signals are loud and clear: In today’s market, attention costs more than ever — and strategy, not speed, wins the race.
Join the Talivity TMI Live Briefing
Dive deeper into the October findings during the Talivity Talent Market Index Live Briefing on Thursday, October 16.
Industry leaders from Recruitics and Talivity will share AI-enhanced labor forecasts, media efficiency insights, and Q4 hiring strategies across ten major U.S. industries.
