The impact of COVID-19 on healthcare recruiting

Survey results by recruitics

This brief survey was designed to assess the impact of the COVID-19 crisis on the healthcare recruitment industry. Results were gathered in March and April of 2020, during the COVID-19 pandemic.

The survey results address:

- The Impacts of COVID-19 on Healthcare Talent Acquisition

- Healthcare Changes in Hiring Needs

- Keeping Up with Healthcare Hiring Supply & Demand

- The Impact of COVID-19 to TA Budgets

- Likeliness to Use New Vendors During This Time

- Changes to Recruitment Marketing Strategies

- Survey Methodology

At Recruitics, we're here to help. We're offering healthcare companies a free 30-minute consultation to speak with our healthcare recruitment marketing experts to discuss the situation, provide insights and advice, and review whatever else you need. 

Question 1: What talent acquisition / recruitment marketing impacts of the COVID-19 pandemic have you experienced so far or forecast experiencing?

The primary impacts of COVID-19 and social distancing on healthcare recruitment marketing and talent acquisition relate to "going virtual" (video interviews, virtual hiring events, etc.) and changes in hiring needs. 

“We have stopped the hard recruitment efforts and are being sensitive since our target audience is the frontline healthcare workforce.”

Question 2: If you are seeing (or are forecasting for) a change in need for new hires, what does that look like for your business?

In healthcare specifically, we're seeing that hiring needs are generally increased due to COVID-19, whereas other industries are typically seeing the opposite or are unchanged. 

Question 3: If you're currently hiring, how is your organization keeping up as it relates to talent supply vs. demand?

Talent supply vs. demand is typically challenging in healthcare, even before COVID-19 and especially for hiring registered nurses, and it's even more so now. Many healthcare companies need more hires but cannot get them fast enough. 

Question 4: How is your organization currently responding (or planning to respond) to COVID-19 as it relates to your talent acquisition / recruitment budgets?

Many healthcare companies and hospitals are challenged with increased hiring needs, but no changes or increases to their recruitment budgets. This means that recruitment advertising effectiveness and cost-efficiency is more important now than ever in order to get more hires needed within the same (or lower) budgets. 

Question 5: Because of these challenging times, are you more or less likely to try out new recruitment marketing / talent acquisition vendors or services?

With all the uncertainty during this time, almost all healthcare companies who responded said they were unsure about whether or not they would try new vendors at this point, or they are less likely to try new vendors our right now. That means, again, that their current recruitment media mix efficiency and effectiveness will have to be improved across the board. 

Question 6: What are things that you're doing in your talent acquisition and recruitment marketing strategies because of COVID-19?

The top things that talent acquisition and recruitment marketing teams are doing in response to COVID-19 includes virtual recruiting strategies (virtual interviews, virtual hiring events, etc.) and focusing on updating employer brand and recruitment content (adding information to careers site and other employer brand channels, updating job titles and/or job descriptions to include COVID-19 information, etc.). 

Survey Methodology

This survey data is reported in aggregate only. The surveyed companies had the following demographics.

Company Type:

• • 66.7% - Hospital & Health Care Providers (including Mental Health)
  • 18.2% - Healthcare Staffing Agency
  • 6.1% - Healthcare On-Demand Marketplace
  • 3.0% - Health, Wellness & Fitness
  • 6.0% - Other 

Company HQ Location:

• • 96.9% - headquartered in the USA
  • 3.1% - headquartered outside the USA

Company Size:

• • 31.3% - 10,000+
  • 46.9% - 1,001-10,000
  • 6.3% - 501-1,000
  • 12.5% - 101-500
  • 3.1% - 1-100

Contact Department:

• • 78.1% - HR & Talent Acquisition
  • 21.9% - Other and/or Leadership

Contact Seniority:

• • 68.8% - Leadership (Senior, Manager, Director, VP, Partner, Owner)
  • 31.2% - Other and/or Entry

Sample Size, n = 38

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CoVID-19 & HEALTHCARE Recruiting RESOURCES

Healthcare hiring during the covid-19 crisis: We want to help

Contact us today for your free 30-minute consultation.

At Recruitics, we have spent endless hours assisting healthcare companies with strategies to attract and hire talent. These are unprecedented times, and we all must use our skills to support our nation.

We take pride in knowing that we can apply our expertise to support healthcare companies staff for the increased demand in care during this pandemic. It's important for us to help our industry during this difficult time.

Therefore, we are offering a free 30-minute consultation to healthcare companies to help with a strategy to successfully recruit during this crisis.

If you are a talent acquisition leader in the healthcare industry, please fill out the form below to schedule a 30-minute consultation with one of our experts - no strings attached.