Healthcare Recruiting Trends & Predictions: The Impact of a Pandemic

Posted by Emily Tanner  |  April 6, 2020  |  Healthcare

Just a few short months ago, talent acquisition leaders were celebrating the New Year with articles and blog posts predicting industry trends and innovations we could expect to see unfold in 2020. However, few could have predicted the onset of an international pandemic and its resulting impact on communities, organizations, and industries across the globe. 

In terms of recruitment and talent acquisition, the COVID-19 outbreak has had a particularly profound impact on the healthcare industry. Here’s a re-evaluated look at the current state of healthcare recruiting, the impact of the COVID-19 crisis, and predictions for what we can expect in the near future.

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Healthcare recruiting has been historically challenging as employers work to attract and retain talent in one of the fastest-growing sectors and the largest employer in the U.S. 2019 rounded out a decade of growth for the healthcare market with reports from the Bureau of Labor Statistics projecting healthcare to grow by 8.4 million jobs by 2028. The healthcare industry has long fueled the country’s economy, with it comprising an average of 12% of the U.S.’s workforce.

Prior to the COVID-19 pandemic, here are some of the healthcare recruiting trends we were seeing from 2019:

  • Industry Growth - “From 2016 to 2026, employment opportunities in the healthcare industry are expected to grow by 18%, according to data from the Bureau of Labor Statistics.” (Yahoo Finance, April 2019)
  • Culture Fit is Key - “Nearly 69% of Healthcare leaders said that the most sought after quality for job candidates is ‘cultural fit’. This quality beat out ‘previous experience’ and ‘technical competency’. (MGMA, April 2019)
  • A New Doctor’s Market - “Newly graduated doctors are getting more job offers, getting paid more, and can practice wherever they want due to the recent bull market in healthcare employment. These physicians are also choosing more salaried positions with hospital chains and group practices.” (Fortune, May 2019)
  • RN Talent Gap - “Job seeker interest in nursing roles meets about one-third of employer demand.” (Indeed, 2019)
  • Employer Brand Matters - “97% of healthcare job seekers research a company during their apply process.” (Indeed, 2019)

 

2020 & forward: Healthcare Recruiting predictions due to COVID-19

The COVID-19 pandemic has placed critical importance on healthcare, the likes of which the world likely hasn’t seen in more than 100 years, since the 1918 Influenza pandemic. It has already created the following challenges for healthcare employment, and will continue to shift the industry as events unfold.

Here are some predictions of what the healthcare recruiting and talent acquisition industry may see as a result of the COVID-19 impact:

 

wrapping up

When we combine 2019’s growing healthcare industry with 2020’s impact from the COVID-19 pandemic, healthcare employers will need all the help they can get to attract, support, and retain quality talent as we move forward in this “new normal.” 

Questions on how to modify your healthcare recruiting and talent acquisition strategies based on these trends and predictions? We’re here to help! Visit our Healthcare Recruitment Hub or contact us for a free 30-minute consultation with one of our healthcare recruitment marketing experts - no strings attached.

Most importantly, stay safe and healthy!

 

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Posted by Emily Tanner

Emily Tanner

Emily is the VP of Marketing at Recruitics. With over 8 years of industry experience, Emily has worked on both the client side and the business side of marketing, partnering with top enterprise customers on their talent acquisition and recruitment marketing strategies as well as developing inbound content marketing plans, paid advertising campaigns, lead generation initiatives for Recruitics. A true data nerd at heart, Emily finds joy in analyzing deep performance metrics and finding the story in the numbers. When not working on marketing strategies or in Excel documents, you can find Emily hanging with her husband and son and their 3 dogs.

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