Educational piece explains the impact that programmatic buying is having on recruitment marketing strategies
NEW YORK, NEW YORK--Recruitics, a recruitment marketing analytics and automation platform for direct employers, staffing companies, and job boards, was recently featured in a new white paper titled “Programmatic Buying: A Game-Changer for Recruitment Advertising” published by LinkUp Job Search Engine.
Over the past several years, employers have increasingly moved towards performance-based advertising models such as cost-per-click (CPC) and cost-per-applicant (CPA) to attract job seekers to their open positions. Programmatic buying refers to the use of a platform to automate the purchasing of performance-based ads on job boards and job search engines. The technology is “rules-based” and automates the employer’s ad placement to target optimal candidates at the right time at the desired cost-per-acquisition.
To help explain the concept of programmatic buying within the recruitment space, LinkUp sought the input of Recruitics, the first company to introduce programmatic buying concepts to the recruitment industry.
“We are very excited that LinkUp enlisted Recruitics to be part of this very informative piece,” said Ken Clark, CEO, Recruitics. “This whitepaper is a tremendous resource to help employers understand the value of programmatic buying and its importance in their recruitment marketing strategy.”
LinkUp features a case study highlighting how Recruitics implemented their proprietary programmatic buying platform to help one of the country’s largest staffing providers increase their applicant lead flow by more than 400% in a 90-day period.
“Programmatic buying has drastically changed the way many companies will carry out their recruitment marketing strategies, but it’s not the end state” says Clark. “It is simply a means to deliver against the real goal—providing great talent to an employer at an efficient cost.”
To download the LinkUp white paper, click here.
Recruitics is a recruitment marketing analytics and automation platform for direct employers, staffing companies, and job boards. Recruitics developed the first programmatic buying platform for the recruitment industry and was recently awarded the ReSI Award for Most Innovative Enterprise Solution for Recruiting. The company partners with many of the leading ATS systems in the US to include iCims, Kenexa, Healthcare Source, and Greenhouse, to provide seamless integration and tracking. Recruitics is headquartered in New York City, NY and London, UK. For more information, visit the Recruitics website here.
LinkUp is owned and operated by JobDig, an employment focused media, technology, and advertising company that has been serving employers and job seekers since 2001. With LinkUp, the company continues its history of innovation in the industry with completely unique paid search advertising solutions for employers and the highest quality job listings available on the web today for job seekers in addition to labor demand analytics and related products. Totally unique in the space, LinkUp only index jobs from company websites. Right now, our search engine includes over 3 million jobs indexed directly every day from 50,000 company websites. As a result, the jobs in our search engine are always current, there are no duplicate listings, and we’ve eliminated all of the job board pollution that you see on almost every other job site on the web. With a much higher-quality user experience for job seekers, we deliver to employers the strongest value proposition in the industry - the highest quality candidates at the lowest cost in the market.
Posted by Sal Trifilio