We’ve Revealed our Four Pillars of Talent Attraction™ Methodology!


As an industry-leading recruitment marketing agency, we’ve just announced our methodology for strategic recruitment marketing - The Four Pillars of Talent Attraction.

Recruitics Four Pillars of Talent Attraction

Today Recruitics has revealed the Four Pillars of Talent Attraction, our proprietary methodology to help companies attract and hire top talent. Read the full press release here.

The Four Pillars approach marries strategy and technology to solve today's toughest problems in candidate targeting and acquisition, applicant nurturing and engagement, employer branding, and effective sourcing, among others. The Four Pillars are:

  • Programmatic Job Advertising 2.0 combines our best-in-class analytics with machine learning and algorithmic job ad placement to achieve superior ROI optimization on PPC and PPA media channels.

  • Targeted Advertising presents job ads to a defined audience natively where they live and interact online and directs them towards relevant jobs.

  • Brand Awareness Advertising uses influential media to increase the exposure of your employer brand to potential job seekers.

  • Sourcing and Engagement identifies new leads, or engages passive candidates, and nurtures them into the apply process.

Recruitics Four Pillars of Talent Attraction

The Four Pillars methodology coincides with our updated full-service agency offering. This approach comes on the heels of a very successful year for Recruitics, in which we are continuing to expand our services beyond programmatic job ad optimization to help our client base bolster their recruitment marketing strategies to attract more and better talent.

"I’m excited to strengthen our agency offerings to better serve our clients as the preeminent leader in the recruitment marketing space," said Josh Gampel, CEO of Recruitics. “The race for great talent is as tight as ever, and those companies who execute the right mix of talent attraction solutions will be the ones who succeed at attracting and hiring the best people for their teams.”

You can read the full press release here, or learn more about our Four Pillars on our recent blog post.

Posted by Emily Tanner

Emily is the VP of Marketing at Recruitics. With over 8 years of industry experience, Emily has worked on both the client side and the business side of marketing, partnering with top enterprise customers on their talent acquisition and recruitment marketing strategies as well as developing inbound content marketing plans, paid advertising campaigns, lead generation initiatives for Recruitics. A true data nerd at heart, Emily finds joy in analyzing deep performance metrics and finding the story in the numbers. When not working on marketing strategies or in Excel documents, you can find Emily hanging with her husband and son and their 3 dogs.

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