Are you worried that your recruitment marketing efforts are not getting a good return on investment? Are you confused about recruitment marketing funnels and where your organization has the best chance at attracting quality hires? These, and many other concerns, can be quickly alleviated when you choose a recruitment marketing agency that helps you answer common questions by offering End-to-End Analytics.
What are End-to-End Recruitment Marketing Analytics, and why is having access to analytics so important?
In 2016, Recruitics launched end-to-end analytics as part of our mission to make it easier for leading brands to attract and hire top talent. In short, full End-to-End Analytics include metrics from the top of the recruitment marketing funnel like initial job views all the way through the bottom of the funnel metrics from your ATS, like hires.
Having access to data like this allows you to make strategic decisions to improve your recruitment marketing efforts, enabling you to measure important funnel metrics like cost-per-quality-applicant and cost-per-hire along with the conversion rates between all of your recruitment marketing funnel steps.
The main benefit of access to End-to-End Recruitment Marketing Analytics is the ability to improve the ROI of your recruitment efforts. All companies should be tracking the cost of attracting and hiring talent in order to quantify their recruitment results and understand how to further optimize results. Using detailed analytics enables the talent acquisition management team to see what is working and what needs improvement. Recruitment metrics narrow things down so the company can correct any wasteful practices and improve the associated costs.
Important recruitment marketing questions that end-to-end analytics can help you answer
Recruitment marketing is a complex process with many moving parts. The ability to use analytics to spot trends and problems can make a big difference in what you are spending for job advertising and other recruitment marketing efforts. Here are some of the most important questions that you can answer using recruitment marketing end-to-end analytics:
- Which sources drive the most quality applicants?
- How much do I spend per quality applicant and per hire on each of my sources?
- How much did I spend to get a hire on a particular job?
- How much did I spend on jobs that produced no hires?
- Does one source work better than others for a particular kind of job?
- Do some jobs produce more quality applicants than others?
- Where in my hiring funnel do applicants tend to drop out?
Why is it important for your organization to have answers to questions like these?
Simply put, if any area of your recruitment marketing isn’t working, it needs to be fixed. If it is producing outstanding results, then it can be replicated to continue the trend. End-to-end recruitment marketing data provides the deep insight that your company needs to attract and hire the best candidates for every role in a manner that is both efficient and cost-effective. This is vital to the success and the bottom line of your business.
If you don’t have the ability to answer questions like the above with your currently recruitment marketing analytics platform, contact Recruitics today.
Posted by Emily Tanner
Emily is the VP of Marketing at Recruitics. With over 8 years of industry experience, Emily has worked on both the client side and the business side of marketing, partnering with top enterprise customers on their talent acquisition and recruitment marketing strategies as well as developing inbound content marketing plans, paid advertising campaigns, lead generation initiatives for Recruitics. A true data nerd at heart, Emily finds joy in analyzing deep performance metrics and finding the story in the numbers. When not working on marketing strategies or in Excel documents, you can find Emily hanging with her husband and son and their 3 dogs.