Recruitment Analytics and Job Advertising News: February Edition

Recruitment Analytics and Job Advertising News: February Edition

Welcome back to Recruitment Marketing Analytics and Recruitment Advertising News–our monthly content roundup that pulls together all of the articles and blogs we’ve been reading about recruitment analytics and job advertising.

This column is a compilation of all the content we’ve sent to our newsletter subscribers over the course of the past month. Sign up for our newsletter now to get these updates sent directly to your inbox each week.

February’s Recruitment Marketing Analytics News

Key Traits of a Successful Recruitment Marketing Strategy
With the advancements and growth in technology and recruitment marketing, it’s safe to say the world of talent acquisition has evolved and continues to evolve with ever growing improvements. Before you can actively stay updated on the industry, you must first have a solid basic understanding of what drives recruitment marketing success. In this post, we’ll review the key traits every successful recruitment marketing strategy needs. Read on to see what key traits makes a successful recruitment marketing strategy.

How to Understand Your Job Advertising Strategy with Key Recruitment Marketing Analytics
With so many key performance indicators (KPIs) that can be used to measure the performance of your recruitment marketing strategies, it’s critical to understand which metrics allow you to optimize for a more efficient recruitment marketing strategy and increased ROI. We’ve put together a list of KPIs to help you understand your data and to make it easy for you to know how to optimize your recruitment marketing strategy for improved efficiency. Read on to learn more.

Digital Diversity: Are Data-Driven Decisions Right in Recruitment?
In a research study from January, McKinsey & Co found that having a diverse workplace can generate more profitable businesses. People analytics has helped businesses understand areas like talent management and employee engagement. While the use of such data provides useful insight and the ability to save time, some professionals don’t see it as a solution to diversity in the workplace. Read on to review the importance of human interaction in diversity talent acquisition and why having the right balance can benefit your strategy.

February’s Recruitment Advertising News

#RecruiticsEDU Q&A from “3 Major Changes to Start 2018” Webinar
We hosted our first #RecruiticsEDU live webinar of 2018 where we covered “3 Major Changes to Start 2018.” In this blog post, we answer attendees’ questions we didn’t get to cover during the webinar. Read on for answers to industry professionals’ questions on Resume, Job Board Inclusion Guidelines and the new 2-Pane experience changes.

[ICYMI] 3 Major Changes to Start 2018 Webinar Slideshow
The #RecruiticsEDU live webinar on “3 Major Changes to Start 2018” covered everything you need to know about Indeed’s changes to Indeed Resume, Job Board Inclusion Guidelines and Job Seeker Experience. If you’re an employer, staffing agency and job board, these changes affect how you advertise your jobs and engage candidates. Watch the recording to find out how these Indeed changes affect your strategy.

Traditional Recruiting Isn't Enough: How AI Is Changing The Rules In The Human Capital Market
While many companies expect to hire talent in 2018, a critical skills shortage is impairing these plans and having a negative impact on productivity and employee satisfaction. Forbes explains that talent acquisition in many companies isn’t forward thinking as roles are filled in reaction to an employee’s exit or after new hiring needs arise. This leads to talent acquisition professionals using the “post-and-pray” approach as they find themselves overwhelmed. Follow along to see how AI is expected to become a key HR tool to combat talent scarcity and low unemployment.

Research Delivers Insight into the Online Recruitment Software Market
From resume management and mobile recruitment to reporting and analytics, online recruitment software allows HR professionals to streamline recruitment processes. WhaTech discusses online recruitment software’s major driving factors as developments, especially the adoption of cloud-based solutions. While mobile-based solutions encourage market growth, data security and privacy concerns are anticipated to restrict market growth. Read on for access to this detailed analysis of current and potential online recruitment software market trends.

3 Ways an ATS Can Reduce Your Recruitment Costs
Saving money isn’t the first thing that comes to mind when purchasing an applicant tracking system (ATS), but Webrecruit points out that it should be considered an investment and you might actually be able to save money through yours. An ATS consists of features designed to save time for talent acquisition professionals and is intended to make the recruitment process easier for recruiters and candidates. With a wide range of recruitment software available, an ATS doesn’t have to be expensive and could even end up paying for itself, which benefits your ROI and long-term financial standing. Continue reading to see the various ways an ATS can help you save money.

5 Hot Employee Recruitment Trends That Will Change How You Hire
From technology advancements to shifts in the workforce, we’ve seen changes in how talent acquisition professionals fill open jobs in the past year. In this article, All Business shares that the recruitment process is still progressing and identifies five recruitment trends they expect to be “game-changers” this year. Read on to get prepared for upcoming recruitment trends.

How You Can Leverage Account-Based [Recruitment] Marketing
Account-based marketing (ABM) is known for its effectiveness in driving ROI as it uses personalized content rather than broader content to generate a mass of qualified leads. Looking at ABM in the form of recruitment marketing (or, ABRM) application, companies would focus on key groups with a high probability of converting and advancing down the funnel for targeting efforts. Read on to see how your recruitment marketing strategy can benefit from using ABRM to narrow targeting parameters and benefit your bottom line.

Hiring? Make the Process Personal
While recruitment marketing professionals have seen great benefits from the use and incorporation of HR technology in their strategies, 59% of job seekers see technology as making it more difficult to find work. American Staffing Association has discovered that 85% of adults prefer personal contact over the Internet as it is more helpful when finding a job. Read on for more insight into job seeker preferences and on making the recruitment process more personal.

Could blockchain bring the end of resume exaggeration?
In HR Drive’s article, we find out that “85% of HR professionals have found a lie on a resume.” Some candidates have been found to edit resumes to reach the amount of experience time needed for a job to avoid being weeded out by applicant tracking systems, making it more likely to hire unqualified candidates. HR professionals are turning to blockchain technology to eliminate such exaggerations and to see an accurate representation of candidates’ skills and experience. Read on to see how blockchain can help you avoid hiring unqualified candidates.

How AI Is Changing The Game For Recruiting
Hiring the wrong person can be costly, making recruitment a challenge for businesses as the pressure to find the right talent is important to company success. It’s no secret that machine learning and artificial intelligence are helping tackle struggles of human capital management. Both use data to help recruiters gain efficiency and build effective recruitment strategies. Read on for more insight into AI paving the way to smarter recruiting.

3 Ways Google for Jobs Will Strengthen Your Talent Brand in 2018 and Beyond
Google for Jobs gives recruitment marketers another opportunity to get in front of job seekers, as well as a way to strengthen talent brand. Google’s data structure gives all companies the same chance to appear in candidates’ job searches. In this article, ERE explores how recruiters can use Google for Jobs to increase brand exposure, find better candidates and promote your jobs’ selling points. Read on to see how you can utilize Google for Jobs in your recruitment marketing strategy.

Why Automating HR Technology Is Key to Keeping Up
HR software has transformed the way talent acquisition professionals conduct tasks and projects, from recruitment and onboarding to employee development and training. For HR professionals looking to remain competitive, staying up-to-date with HR technology is necessary as unemployment has decreased within the past few years. Read on to learn more as TLNT explores how companies are keeping up with the speed of software changes and utilizing HR technology at various stages in the recruitment process.

AI in recruitment isn't a prediction — it's already here
Machine learning, valued at $8 billion in 2016, is here and is expected to grow to a value of $47 billion by 2020. Such growth doesn’t just involve the use of analytics for predicting shopping behaviors and managing supply chains; is also involves the use of artificial intelligence for HR and recruiting strategies. From analyzing resumes to automatic scheduling to optimizing job ads, AI is helping HR professionals save time and manage strategies more efficiently across the board. Read on to see how AI can improve your talent acquisition efforts.

Online job ads up in January as demand for workers grows
In their newest report, The Conference Board shares that online jobs in January saw an increase of 1,200. The US saw an increase in online job ads in 28 states and in job categories including sales, transportation, maintenance and repair. However, despite state and category growth in online job ads, some states and categories did see a decline in online demand. Read the full report for a more in-depth look at January’s online job ad increase.

Digital discrimination: Targeted ads don’t reach all potential applicants
It’s no secret that advertising capabilities on social media platforms have expanded the recruitment marketing landscape. While some companies have taken advantage of the ability to “micro-target” candidates using targeting criteria like age group and geographical location, well-known social media platforms have been cited for violating the Age Discrimination in Employment Act (ADEA). Read on to see how your recruitment marketing strategies may be affected and what you should do to avoid violating ADEA.

Programmatic Media Buying Trends: Top Approaches, Motivations, and Concerns
Programmatic buying is included in most marketers’ media buying strategies, and it continues to grow in popularity. In this article, Marketing Profs takes a look at programmatic media buying statistics, including audience targeting, channels used for programmatic media and programmatic performance. Read on to see extensive insight into how other marketers are using programmatic media buying.

Digital Marketing: How Mobile-Friendly is Your Website?
A company’s website is a key component of any company’s marketing strategy. In this article, Tipp News discusses mobile sites being more important than desktop versions, which affects companies’ digital marketing efforts. Focusing on implementing and optimizing mobile websites can improve mobile candidates’ experience and lower your cost. Read on for more information on how having a mobile website benefits the online experience of target audiences, ultimately benefiting your recruitment marketing strategies.

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