Top 10 Veteran-Friendly Employers

Top 10 Veteran-Friendly Employers

Key Takeaways:

  • The organization's branding, including its website, plays a crucial role in attracting military talent, and a cohesive messaging strategy is essential.
  • To prioritize veteran hiring, companies should initiate internal changes, assess their DEIB strategies, and authentically communicate their commitment to being military-friendly through various channels, including career sites, job descriptions, and social media.
  • Companies should create content denoting military inclusiveness to create an inviting environment for veteran job seekers, ensuring a positive candidate experience with the company.

There are currently over 18 million living veterans in the United States, constituting approximately 6% of the adult population. As of October 2023, the veteran unemployment rate stands at 2.9%, and annually, around 200,000 service members transition from military to civilian life.

This year has brought numerous challenges for employers and employees alike, with the need to navigate changes and establish new norms in the workplace – especially when it comes to veteran hiring. Successfully overcoming these challenges requires commitment, adaptability, and skills, qualities that are often found in military veterans.

What defines a good military veteran-friendly employer? Is it their employer brand, recruitment marketing strategy, benefits, or employee resources? The answer is a resounding "yes" to all of the above. Creating a top-notch experience for veterans involves a combination of these elements and more. 

Leveraging the strengths of veterans is vital for any company, underscoring the importance of implementing initiatives that support their hiring and success in the workplace. If a company is interested in revamping its strategies, consider the benefits of hiring veteran talent and draw inspiration from ten companies who are doing exceptional work at creating an inclusive, military-friendly experience.

military-friendly employers


Why Hire Veterans

Employing veterans can be highly advantageous for companies, given the distinctive skills, experiences, and qualities they bring to the table. 

To highlight this, here are ten key qualities that underscore the importance of considering veterans in the hiring process:

  • Leadership Skills: Veterans often develop strong leadership skills during their military service. They are trained to lead and make decisions in high-pressure situations, which can translate well into leadership roles in the civilian world.
  • Teamwork and Collaboration: Military service emphasizes the importance of teamwork and collaboration. Veterans are accustomed to working with diverse groups of people to achieve common goals, making them effective team players in the workplace.
  • Adaptability: Veterans are trained to adapt to various environments and quickly learn new skills. This adaptability can be a significant asset in industries that undergo rapid changes or require employees to be versatile.
  • Discipline and Work Ethic: Military training instills a strong sense of discipline and work ethic in veterans. They are accustomed to following procedures, meeting deadlines, and maintaining a high level of professionalism, which can positively impact workplace culture.
  • Problem-Solving Skills: Veterans often possess strong problem-solving skills, honed through real-world experiences in challenging and dynamic environments. This ability to think critically and solve complex problems is valuable in many professional settings.
  • Attention to Detail: Military training emphasizes attention to detail, a skill that can be crucial in various industries such as manufacturing, engineering, and healthcare. Veterans are trained to perform tasks accurately and meticulously.
  • Global Perspective: Many veterans have gained a global perspective through their deployments and interactions with people from different cultures. This international experience can be beneficial for companies engaged in global business or dealing with a diverse customer base.
  • Technical Skills: Depending on their military occupational specialty, veterans may possess technical skills that are directly applicable to civilian roles. These skills can range from IT and logistics to healthcare and engineering.
  • Resilience: Veterans often exhibit a high level of resilience, having faced and overcome challenging situations during their service. This resilience can contribute to a positive and determined mindset in the workplace, even when facing setbacks.
  • Diversity and Inclusion: Hiring veterans promotes diversity and inclusion in the workplace. Veterans come from various backgrounds and bring a range of experiences, perspectives, and talents that can enrich the overall dynamics of a company.


Branding as a Military-Friendly Employer

The significance of an organization's branding cannot be overstated when it comes to attracting talent who were formerly military personnel, paralleling its importance in appealing to customers. A cohesive messaging strategy should serve as the foundation for all communications. Every element, from the organization's logo, mission statement, website, and social media platforms to collateral materials, and even one-on-one interactions with company representatives, presents an opportunity to convey a consistent message of "You’re welcome here."

The organization's website, often the initial point of contact for potential applicants, plays a pivotal role. What it says (and does not say) communicates about whether individuals with a military background can expect a positive experience. In essence, every facet of an organization's communication channels should resonate with a welcoming, informative message to effectively attract and engage veteran talent.

veteran-inclusive recruitment


Updating Recruitment Content

Enhancing career sites with dedicated military landing pages is an excellent way to provide relevant information for veterans exploring sites. Moreover, for organizations gearing up for veteran-specific recruitment campaigns, linking to dedicated pages for veteran talent reinforces the commitment to maintaining veteran-friendly workplaces and hiring practices.

When jobs are posted in veteran-exclusive settings, consider tailoring content for greater appeal and relatability to target audiences. Use familiar and clear terms or language when outlining tasks, processes, and systems to boost veterans’ confidence in their ability to perform jobs, increasing the likelihood of them applying.

Incorporating brief summaries of companies' commitments to hiring veterans in job descriptions is also essential. Highlight programs and resources developed to serve veterans, describe efforts to enhance career opportunities, and mention veteran leaders in companies by name to establish a more personal connection with audiences.

Tip: Include current veteran employees in marketing efforts by encouraging them to be employee ambassadors. A great way to engage them is by creating recruitment videos where they speak about their experience being a veteran employed at the company, what resources are available, employee resource groups, or anything else the employer has to support veteran talent.

Ensure military landing pages showcase images and icons denoting military inclusiveness. Also, devote sections to content addressing military-connected job seekers, featuring information such as benefits programs and activities showing ongoing engagement pre-hire and post-hire. 


Military Skills Translation

US military veterans bring unique and diverse skill sets that position them as ideal candidates for businesses seeking to hire talent. However, a significant challenge in hiring veterans lies in translating their military skills for civilian roles.

April Shprintz, a veteran and founder of Driven Outcomes, notes, “Rarely is a company’s hiring team trained to translate a veteran’s skills and experiences to the role they’re hiring. Military vernacular is highly specialized, and it’s challenging to know if the person applying has the needed experience based on a resume full of terms that aren’t common in the business world.”

Resources like and can assist in decoding military skills. Some companies have also integrated military skills translators into their careers site pages and internal job search engines.

It's crucial to consider the various roles held by individuals in the US military and the associated skill sets. Skill translators serve as a bridge, enabling veteran candidates to articulate their skills in a way understandable to those unfamiliar with military terminology. This not only facilitates communication but also helps veterans identify the most suitable opportunities within an organization based on their qualifications.

To streamline this process, organize job descriptions and required skills in user-friendly grids, correlating Military Occupational Codes (MOCs) with organizational skills, allowing job seekers to identify the best-fit opportunities quickly.

veteran hiring practices


10 Veteran-Friendly Employers

These employers are making great strides to reduce veteran unemployment rates and are succeeding in hiring phenomenal military employees. Explore the unique initiatives each company has undertaken to demonstrate their dedication to inclusive hiring for veterans:


The Home Depot

The Home Depot utilizes employee testimonials, which is a great way of highlighting employee ambassadors and letting their authentic experiences connect with top talent. They also share three free courses on how to transition themselves to a civilian career. These resources are a great way to create a positive candidate experience and ensure veteran talent feel supported during their entire hiring process.


Kaiser Permanente

Kaiser Permanente has a Military Officer Transition Program that highlights the company’s commitment to helping successfully transition veteran talent to their post-military careers. They also have a skills translator on their site to ensure top talent can find the roles that match their expertise, ensuring a good fit and that the company hires quality candidates.



Boeing employs over 18,000 veterans, making up almost 15% of their US workforce. They also highlight their commitment to supporting veteran causes, sharing that the team has “awarded more than $13 million to 116 charitable organizations supporting veterans.” By highlighting their commitment to veterans, talent is more likely to feel welcome and supported by the company.



Amazon has virtual hiring events for veterans, allowing vets to connect with their military recruiting teams. The company also provides internship and apprenticeship opportunities for veterans, and even has a Military SkillBridge program for military members within 180 days of service separation. This allows the talent to smoothly transition to civilian life while fostering a positive employee experience. In turn, these can help build an employer brand of being a military-friendly company.


Lockheed Martin Corporation

Veterans make up one in every five employees at Lockheed Martin Corporation. They have special military hiring events, tailored exclusively for the military community – and if the talent is not ready to apply, the company gives an opportunity for talent to join their talent community right on the landing page. This ensures that all talent has the ability to gain the content they’re looking for, when and where they’re ready to receive it.

talent communitites



Verizon has videos from real employees about what the employee experience and culture is like as a veteran, allowing candidates transparency and visibility on what it’s like to work there. These videos allow talent to connect with a like-minded individual at the company, building a sense of community and camaraderie – even before the veteran applies.



USAA highlights many benefits for veterans, one being the Veteran Transition Leadership Development. This initiative offers a one-year program designed to assist veterans in transitioning into a professional corporate career and facilitates connections with senior leaders and company experts, providing mentorship opportunities. Additionally, USAA has an employee resource group called VETNET, crafted explicitly for veterans and military spouses. It plays a pivotal role in nurturing appreciation, understanding, and respect for military culture and its members. These benefits on the landing page highlight the EVP and what makes the company different from its competitors.


BAE Systems

BAE Systems shares their military recruitment team members' photos, names, contact information, titles, and military branches. This kind of visibility encourages candidates to build connections with the company and fosters a positive candidate experience by facilitating an easy way to engage with the hiring team.


Wells Fargo

Wells Fargo shares a Resume Engine resource so veteran talent can create resumes that will get them noticed by the company. The team also hosts webcasts so candidates can learn about career opportunities and tips on how they can be successful applicants. This guidance provides a great candidate experience and showcases Wells Fargo’s commitment to veterans – even before being hired.


CVS Health

CVS Health allows candidates to search by job title, category, or Military MOS code, which helps them translate their skills to open opportunities at the company. The company has a fellowship program designed for military spouses to acquire the necessary experience for starting a new career with CVS Health, and additional resources (such as the Military Spouse Ambassador Network) to help the transition. Benefits like these showcase how CVS is different from its competitors and fosters a more compelling EVP.


Moving Forward

While implementing a veteran recruitment strategy is a positive initial step, its impact goes beyond the intent. To truly prioritize veteran hiring, draw inspiration from the companies above to initiate internal changes. Hiring professionals can begin by surveying current employees to understand their perceptions of the company’s DEIB strategies and the depth of the commitment to veteran-inclusive hiring.

Identifying both strengths and areas for improvement is crucial to moving the dial more effectively in creating an inclusive environment for veterans. Once hiring professionals assess the company's position, they can leverage their platform to communicate stories about the company culture and employer brand authentically. This narrative should permeate through the career site, job descriptions, social media presence, etc.

Effectively showcasing the company’s values and commitment to being veteran-friendly will bolster its reputation among diverse top talents, increasing their interest in pursuing a career with the company.

If you’d like to discuss refining your recruitment strategies to become veteran-inclusive, reach out to the team at Recruitics! Our industry experts are skilled in creating innovative strategies to target and convert diverse top talent. Utilizing real-time data, they pivot, innovate, and collaborate to target candidates where they are with precisely the content they want.

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