While the methodology for recruiting talent has changed drastically over the past 30 years from help wanted print ads to the evolution of the online job board, the most significant changes may have come in the past decade. The move to a marketing-based approach to recruitment (now known as “recruitment marketing”) and the introduction of programmatic buying solutions have dramatically affected the way companies vie for talent.
With all that has changed, we thought it would be fun to take a walk down memory lane to look at the recruitment marketing evolution. Let’s dive in!
Looking Back at Recruitment in the 1990s and 2000s
In the 1990s, major job boards like CareerBuilder, Monster and DICE were the primary online job seeker tools, though traditional classified newspaper ads were still holding strong. Then, in the mid 2000s, we started to see job aggregators, like Indeed and SimplyHired, emerge and take over, which pushed us more into the digital recruitment space.
In the late 2000s, we began to see more large job aggregators arise, like Glassdoor, as well as smaller niche job aggregators. This was also the time where social media recruiting came into the picture, especially with the professional networking site, LinkedIn.
By the end of the 2000s and the early 2010s, everything had changed. Recruitics entered the space during this time, introducing the world’s first recruitment marketing analytics and programmatic job advertising optimization platforms.
With that, let’s look back at the recruitment marketing evolution over the past 10 years.
A Decade of Recruitment Marketing Evolution: 2009-2019
July 2009 - Recruitics begins beta testing the recruitment industry’s first programmatic job advertising technology based on algorithmic rules, and the first job-level analytics are tracked and measured for recruitment ROI, primarily for staffing companies and job boards.
May 2012 - Recruitics makes it official with the launch of their brand and their first office in CT. This is also the launch of the industry’s first job-level analytics platform with cost specifically for recruitment advertising, called Recruitics Insights. This pioneers the talent acquisition technology of programmatic job advertising and recruitment marketing analytics.
October 2016 - Recruitics introduces Recruitics REACH, an advanced programmatic job advertising platform that delivers applicants based on a CPA goal and distributes jobs to a network of over 10,000 job sites.
July 2017 - Google launches Google Hire in the US, a new recruiting app and applicant tracking system (ATS) that integrates with G Suite. Also, RealMatch partners with the network of newspaper publishers Gannett, which was previously partnered with CareerBuilder.
While we have no real way of knowing what the future holds, we are starting to see trends that we can presume will take over the next decade of recruitment marketing.
The hiring landscape for top talent is more competitive than ever, driven by lower unemployment rates and the emerging skills gap. Smart companies have finally started to realize that recruitment is the core to the success of any business.
“To win in the marketplace you must first win in the workplace.”
- Doug Conant, CEO of Campbell’s Soup
Not only is there this renewed focus on recruitment as a business success factor, we’ve also seen major technological advancements which will only continue. From increased cloud-based solutions and aggregated data platforms, to machine learning and artificial intelligence, we expect to see the next 10 years of recruitment continue to steer towards automating as many of the manual recruitment processes as possible so that HR and talent acquisition professionals can really concentrate on what’s important - attracting and hiring the best talent possible.