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Recruitics Job Performance Classifications to be Announced During Talk on How Programmatic Buying Impacts Traffic to Jobs and CPA
NEW YORK, N.Y.--Julie Calli, vice President of Marketing and Analytics for Recruitics, will speak at the TATech Leadership Summit on June 1 in Chicago. Calli’s presentation, “Eliminating Wasted Spend & Focusing Budgets for Talent ROI: The Impact of Programmatic Buying on Traffic & CPA,” will be held in Room 100 from 1:30 p.m. to 2:15 p.m.
Programmatic buying has become an important mechanism for businesses to improve the ROI of their recruitment marketing budgets. Programmatic ad buying automates how recruitment ads are purchased in order to ensure an employer is always utilizing job advertising that delivers the highest return on investment against its goals. As part of her presentation, Calli will announce the Recruitics Job Performance Classifications, a method of grouping job advertisements in order to drive optimal performance within a programmatic strategy.
“We’re seeing that organizations are utilizing programmatic buying with a desire to improve results, but they often lack insight on how to properly build a strategy in order to get optimal ROI on their budgets,” Calli said. “We believe the Recruitics Job Performance Classification will provide an easy-to-understand framework for planning and executing against a company’s recruitment marketing strategy.”
Additionally, Calli’s talk will also discuss key strategies for companies to consider when leveraging programmatic buying within their teams. Recruitics will also release an informational infographic to accompany the presentation on Wednesday.
About TATech Leadership Summit: TAtech Leadership Summits are designed for both employers and recruiters, as well as for talent acquisition technology companies and consultancies. The June 1 event is a one day, one topic event, held in Chicago, IL at the University of Chicago Booth School of Business Gleacher Center facility, and attendance is limited to just 150 attendees. Learn more about the TATech Leadership Summit here: http://tatech.org/event/leadershipsummit/.