Top 10 Books Recruitment Marketers Should Read in 2018


If you’re looking for inspiration on new strategies and techniques for building or optimizing your recruitment marketing strategy, books can be a great resource for knowledge, insights and findings from others’ studies and real-world experiences. When reviewing and reflecting on your recruitment efforts, taking a look at others’ information and findings can save you time and effort you would normally use on beginning your work from scratch. We’ve put together this list of recruitment-focused books to help you strengthen your recruitment strategy and processes in 2018.

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Simon Sinek closely reviews influential leaders like Martin Luther King Jr., Steve Jobs and the Wright Brothers, how the ways in which they think act and communicate are opposite of those of everyone else. Applying this idea and framework, called the Golden Circle, Sinek explains to readers how to build organizations, lead movements and inspire people- all beginning with the why.

Exceptional Talent: How to Attract, Acquire and Retain the Very Best Employees by Mervyn Dinnen and Matt Alder

Dinnen and Alder discuss building an authentic employer brand, new methods for candidate sourcing and explain the use of different types of platforms for targeting the right candidates, including digital and social platforms. Exceptional Talent includes highlights on the role of networking, relationships and referrals in the world of talent acquisition. The authors provide tools and techniques for efficient recruiting processes, effective onboarding of new employees and retaining and engaging employees.

A Strategic Approach to Talent Acquisition by Pradeep Sahay

Sahay’s eBook follows ABC Group as it undergoes a “game-changing talent acquisition strategy” and moves toward a strategic program for sourcing, recruiting and onboarding top talent. Read on the organization’s transition as it revolved around managing and reconciling tensions, and found a balance for success.

Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective by Jolanta Lacka-Badura

This book takes an analytical approach as it discusses the grammar and language used in job advertising as a tool of employer branding. Author Lacka-Badura finds that job ads contribute to reinforcing and projecting employer brands as part of the online recruitment advertisements structure.

Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy by Andy Headworth

While social media is a key channel for reaching and recruiting talent, some HR and recruiting professionals find creating a social media recruiting strategy difficult. Headworth addresses this challenge and covers essentials for implementing a social media strategy, including HR policies and procedures, big data and HR and using technology in recruiting.

Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude by Mark Murphy

In Murphy’s Hiring for Attitude, he covers topics including the reasons new hires fail and how to find the attitude and characteristics you need for your organization’s unique culture. Read case studies of big brands like Southwest Airlines and Google, known for hiring for attitude, and learn more on hiring talent that fits your culture.

Be a Recruiting Superstar: The Fast Track to Network Marketing Millions by Mary Christensen

Christensen shares her system for finding and training the right talent to sell your products or services, and shows readers how to teach these people to do the same. Be a Recruiting Superstar is filled with insider tips and inspiration to help you increase your income through saying and doing the right things and attracting the right people.

The Professional Recruiter's Handbook: Delivering Excellence in Recruitment Practice by Jane Newell Brown and Ann Swain

From the growth of internal recruitment knowledge within companies to new business models and social networking, this book covers the changes the recruitment industry has seen over the last five years. Brown and Swain share with readers the methods used by successful recruiters, and include advice on creating an effective recruitment strategy.

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim C. Collins

This book focuses on findings after an analysis of 28 companies, and shares the key determinants of greatness found by researchers. Study-based, Good to Great provides insight into areas of management strategy and practice, including leadership, a culture of discipline and other business ideas and models.

WORK RULES!: Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock

In WORK RULES!, Bock shows readers how to achieve a balance between creativity and structure for success in both one’s quality of life and in market share.  Readers are inspired to build a better company while finding joy in what one does.

Are there other industry-related books you’d recommend to other recruitment industry professionals? Tweet us @Recruitics and let us know!

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