Welcome back to Recruitment Analytics and Job Advertising News–our monthly content roundup that pulls together all of the articles and blogs we’ve been reading about recruitment analytics and job advertising.
This column is a compilation of all the content we’ve sent to our newsletter subscribers over the course of the past month. Sign up for our newsletter now to get these updates sent directly to your inbox each week.
July’s Recruitment Analytics News
How Clicks Differ by PPC Source and The Impact on Your Recruitment Marketing Strategy If you post PPC job ads to sites like Indeed, Glassdoor, ZipRecruiter and more, you might notice considerable differences between important metrics on each site, such as your cost-per-click or conversion rate. But did you know that, while these metrics might be different (even for the same job) across sources, the results hiding beneath could be identical? We explain why these differences in data exist, and what it means for your strategy, in this post.
Clicks vs. Job Visits: Why Your Data Doesn’t Match As more HR and talent acquisition professionals make the transition to recruitment marketing, the ability to properly track and analyze your strategy’s data is becoming more important. That can be difficult in a space without standardized analytics, especially as it relates to clicks and job visits. In our recent post, we help provide some insight on a common question in recruitment marketing analytics today: “why doesn’t my data match?”
Charting the Journey From Recruitment Marketing to Your Bottom Line If you read our blog, or those of other industry thought leaders, then you’ve probably come across a turn of phrase that looks something like this: Recruitment marketing helps you make top hires who can help you drive your business forward. Or, put more simply, recruitment marketing helps drive business. But how, exactly? Read on to learn how recruitment marketing can help give your bottom line a bump.
Throwback Jobs Report: The June Cheat Sheet As 2017 rolls on into the dog days of summer, all eyes are on the Bureau of Labor Statistics monthly jobs reports. While these middle-of-the-year months can at times represent a slump in the hiring season, June’s numbers from BLS look somewhat promising. To get better insights into what June’s numbers mean, we turn to our friends at iCIMS--who consistently write on the jobs reports for each month.
ATS Executives Sound Off on Google Hire When we covered the launch of Google Hire recently, we knew that while the initial buzz would soon subside, the effects of the search giant’s entry into the recruitment space would be felt for quite some time. Sure enough, coverage of the new ATS platform has continued to sprout up here and there, the most interesting of which might just be how ATS executives are reacting to this new development. It might surprise you to find out that the mood of the ATS space isn’t the doom-and-gloom you may have expected when a multi-billion dollar competitor announces their entry. Read on to see what executives from Jobvite to iCIMS, and more, have to say about Google Hire.
6 Major Brands Launch New Career Sites When we say that content is key to hiring better candidates, we’re not just talking about job descriptions alone (although, job description content is very important). Rather, in talent-constricted markets, employer branding is critical to success, and that means having optimized content on your careers site. The proof of this is in the recent series of career site launches we’ve seen from major brands. ERE explains here why these career site launches are effective and conveniently links to each one.
Buy, Sell and Raise: News of the Job Board and Recruitment Marketing World We love including industry roundups from our friend the Job Board Doctor as a means of delivering even more great content to our newsletter subscribers. In his recent post, the Doc includes articles on the sale of Babajob, the latest in CareerBuilder’s acquisition and impressive fundraising by Textio, a service that helps you optimize your job descriptions.
LinkedIn Will Soon Let You Upload Videos LinkedIn is a giant when it comes to the job search, and now that it’s owned by Microsoft it’s trying to eat into more market share in the world of HR platforms. What’s the next step? Video. As a social media platform, video is one feature LinkedIn has sorely missing out on. Now that it’s finally (almost) here, it’s important to learn about how it might affect your recruitment strategy.
Common Recruitment Mistakes Even the Best Recruiters Make As the country reaches what economist call “full employment,” talent markets are tightening, making it increasingly difficult to find, attract and engage top candidates. Consequently, a tougher hiring environment has made the role of recruitment more important than ever, which is why it’s important to avoid as many common mistakes as possible. Read on to learn about what your recruiters should be looking out for--like the number one mistake: poor job descriptions.
Why Improving Your Company’s Candidate Journey Is So Important With job markets continuing to tighten, it’s getting more difficult for businesses to find the right talent for their needs. That said, job seekers hold a lot of power today--having a pick of where they’d like to work next. So, employers must look for ways to differentiate themselves amongst the competition in recruitment today, and the candidate journey is, in most cases, ripe for refreshing. Learn why in this post from The Seattle Times.