Our Favorite Recruitment Marketing Things of 2015

Posted by Sal Trifilio  |  December 22, 2015  |  Job Boards & Aggregators

Our Favorite Recruitment Marketing Things of 2015

[Looking for fresh content? Check out our Favorite Recruitment Marketing Things of 2016.]

At long last, the holidays are upon us. However, before we leave our offices to celebrate a new year, let’s take a moment to look back on what has been a great 2015 for the recruitment marketing industry.

Without further ado, here are a few of our favorite things from the year that was:

Infographics

We love infographics because they are quick to read and are easily digestible--giving us a bird’s eye view of the information we’re consuming. If you were missing in action for the last twelve months, these infographics will help get you up to date quickly:

How much has the job search changed in 20 years? - Jan. 21: One common theme in many of the blogs and articles written about recruitment marketing is just how much it’s changed. We all know the job search began with newspapers and good old fashioned networking and ended up online. But, the good people over at Youtern took the time to nail down a detailed path from newspaper ads to job aggregators and search engines.

Performance-Based Advertising for Jobs - July 15: Speaking of evolution, the process of posting jobs has changed as well in the last 20 years. The most important change is a more recent move toward performance-based advertising. This infographic will help you get a handle on these types of job postings.

Jobvite Infographic: US vs. UK Recruitment Divide Infographic- Dec. 15: One big highlight for us in 2015 was launching our London office. Ever since, we’ve been finding the difference between U.S. and U.K. recruitment more and more interesting. This infographic highlights a divide in our two nations’ strategies.

Trends

Keeping updated on industry trends is like checking your pulse throughout the course of a marathon, and we’re checking our pulse just as much as the next guy. The following content made our list of favorite things because we believe these trends will also be useful at the start of 2016:

5 Technology Trends: HR Isn't The Stagnant Step-Sister Anymore - Oct. 09: Forbes said it best; this year’s HR tech conference was “a big bad buffet” of hardware and software for recruitment professionals. What was the one constant? That technology which leverages data and insights will help improve HR in the post “50 years of service” era.

Talent Tech Q3 Trend Report - Oct. 12: Speaking of big data, Talent Tech wasn’t far behind Forbes. Their Q3 trend report highlights how big data is fundamentally changing recruitment and explains how industry leaders are taking advantage of that.

The Year in Job Search - Dec. 16: Our friends over at Indeed have established quite the brand in the last year or so, and a part of their success is due to the awesome content they’ve been putting out. Trends can be serious, fun, or both and Indeed definitely set out to fill both buckets in this post … now how do I find a job at MI6?

News, Events and Rebrands

There was a ton of news out of the recruitment marketing industry this year. Between mergers, acquisition and rebrands alone it was difficult to keep up. This post would never end if we included every piece of news we found important from 2015, so here are three tidbits we just couldn’t leave out:

Millennials Surpass Gen Xers as the Largest Generation in US Labor Force - May 11: We’ve been waiting for it to happen for more than a year and in May the Millennial Generation finally became the largest portion of the US workforce. Why is this important? Millennials, because of their tech upbringings, are fundamentally different from the generations before them. This means they need to be recruited differently as well. I wonder what we’ll use to get them in the door ...

Indeed Innovation - May 28: It’s one of the biggest events in the industry, were you there? If not, no problem. This takeaways blog gives you ten highlights from the event (and even includes a link to 50 more if you can’t get enough).

Introducing TAtech, and the Transition of the ‘Recruitment’ Industry - Dec. 10: One of the biggest trade organizations in the industry, IAEWS went through a major rebrand this year and is now TAtech. This is big news because IAEWS formally represented employment websites, such as job boards, and now is aiming to represent the entire talent acquisition industry. Our friend and TAtech CEO Peter Weddle, told us this move reflects a shift in the industry that has been underway for some time now.

Recruitment Marketing Thought Leadership

Many, including us, are expecting to have a big 2016, as the recruitment marketing industry continues to grow. With that said, it’s more important to have your ear to the ground than ever. These thought leadership pieces help us think differently about the work we do every day, better understand our industry, and produce better products. Here are a few of our favorites:

Connecting Talent With Opportunity in the Digital Age - June 1: This McKinsey & Company Global report highlights true unemployment throughout the world--true unemployment of course being a measure which includes under-employed workers and those whom have given up. Their results? That online talent platforms could raise the global GDP by $2.7 Trillion by 2025. Read more to find out how and why.

A Standard Set of Recruiting Metrics - Sep. 4: As recruitment marketing professionals begin to rely more heavily on technology to hit their hiring goals, it’s important that we establish a standard set of metrics. ERE has taken the first stab at creating universal measurements of success in this blog. It’s an important read, and an even more important conversation to be apart of.

Why is it getting harder to hire in the restaurant industry? - Oct. 27: With the Fed raising the interest rate last week, it’s safe to say the economy has officially bounced back. In fact, it’s bounced back so much that we now have a surplus of jobs, especially in the restaurant industry. And to think, just a few years ago there weren’t enough jobs to go around.

Programmatic Buying: A Game-Changer for Recruitment Advertising - Nov. 9: Possibly one of the most important pieces of content for the recruitment marketing industry today. LinkUp’s whitepaper looks to educate everyone on programmatic buying, how it works, and why it’s important in recruitment advertising. This one is a must read.

It’s been a great year for the recruitment marketing industry, and a long one too. With that said, it’s time for some much deserved rest and relaxation. Have a happy holiday, and we’ll see you in 2016.

Posted by Sal Trifilio

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