The Impact of Adding “COVID-19” into RN Job Titles: Case Study

The Impact of Adding “COVID-19” into RN Job Titles: Case Study

Recruitics partnered with a US-based healthcare staffing company, ranked among the largest US staffing firms, to A/B test registered nurse (RN) job titles with and without “COVID-19” in them throughout Q1 2020 to better understand the impact to job ad performance. Here is a summary of the results. 

 

CHALLENGE

A healthcare staffing company posted a variety of Registered Nurse (RN) jobs in varying specialties with and without "COVID-19" in the job titles to determine if that would impact performance.

 

STRATEGY

Recruitics analyzed a total of almost 3,000 RN jobs posted in Q1 2020 across 4 primary RN job titles (Emergency Room RN, Intensive Care Unit RN, Medical Surgical RN, Telemetry RN). The analysis excludes any jobs without activity (at least 1 job visit) and accounts for both paid and organic performance data.

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RESULTS

Job Titles that include "COVID-19" - compared to the same job title without "COVID-19" - saw more apps and a better messaging effectiveness with minimal impact to cost-efficiency.

 

Get access to the full case study results here.

 

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