Recruitics partnered with a US-based healthcare staffing company, ranked among the largest US staffing firms, to A/B test registered nurse (RN) job titles with and without “COVID-19” in them throughout Q1 2020 to better understand the impact to job ad performance. Here is a summary of the results.
A healthcare staffing company posted a variety of Registered Nurse (RN) jobs in varying specialties with and without "COVID-19" in the job titles to determine if that would impact performance.
Recruitics analyzed a total of almost 3,000 RN jobs posted in Q1 2020 across 4 primary RN job titles (Emergency Room RN, Intensive Care Unit RN, Medical Surgical RN, Telemetry RN). The analysis excludes any jobs without activity (at least 1 job visit) and accounts for both paid and organic performance data.
Job Titles that include "COVID-19" - compared to the same job title without "COVID-19" - saw more apps and a better messaging effectiveness with minimal impact to cost-efficiency.