Recruitics partnered with a US-based healthcare staffing company, ranked among the largest US staffing firms, to A/B test registered nurse (RN) job titles with and without “COVID-19” in them throughout Q1 2020 to better understand the impact to job ad performance. Here is a summary of the results.
CHALLENGE
A healthcare staffing company posted a variety of Registered Nurse (RN) jobs in varying specialties with and without "COVID-19" in the job titles to determine if that would impact performance.
STRATEGY
Recruitics analyzed a total of almost 3,000 RN jobs posted in Q1 2020 across 4 primary RN job titles (Emergency Room RN, Intensive Care Unit RN, Medical Surgical RN, Telemetry RN). The analysis excludes any jobs without activity (at least 1 job visit) and accounts for both paid and organic performance data.
![Screen Shot 2020-04-17 at 1.52.06 PM](https://info.recruitics.com/hs-fs/hubfs/Screen%20Shot%202020-04-17%20at%201.52.06%20PM.png?width=600&name=Screen%20Shot%202020-04-17%20at%201.52.06%20PM.png)
RESULTS
Job Titles that include "COVID-19" - compared to the same job title without "COVID-19" - saw more apps and a better messaging effectiveness with minimal impact to cost-efficiency.
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