Curated tips, guides, and content for talent acquisition and recruitment advertising professionals.
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Matt Anderson is a VP of Performance Marketing at Recruitics. In 2021, Matt celebrated 11 years in the Talent Acquisition & Recruitment Marketing space, and is forever grateful for the opportunity to work in the sector. Matt has helped hundreds of companies across the globe drive major job seeker acquisition campaigns and win in the modern day digital war for talent - peacefully. He began his career leading resume Sourcing teams and is an expert in generating the strongest results possible on Pay-for-Performance Programmatic job sites. Matt is obsessed with the power of automated programmatic rule-based media buying coupled with constant optimizations to help advertisers reach job seeker acquisition goals. Matt works to make sense of large recruitment marketing data sets for advertisers who are drowning in data and thirsty for insights.